Last updated on Jul 27, 2024

How do you handle a potential customer who questions the value of your product during price discussions?

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When you're knee-deep in a sales conversation and a potential customer starts questioning the value of your product, it's a pivotal moment. It's not just about defending your price point; it's about reinforcing the value proposition and ensuring the customer understands the benefits they're receiving. This can be a make-or-break situation in direct sales, where personal connections and trust are key. The ability to navigate this challenge effectively can lead to successful conversions or missed opportunities. So, how do you handle it? Let's dive into some strategies that can help you turn skepticism into sales.