How do you deal with negative feedback or controversies involving your influencers?

Doing homework on influencers before working with them keeps your brand safe. Don't just listen to an influencer saying "I have lots of followers in your target market." Check for yourself if their audience matches your customers using analytics tools to view follower ages, location, gender etc. Also closely study at least their last 20 posts. See if the messaging and values shown fit yours. Watch how followers interact through comments and sharing. And search what outside websites say about that influencer to catch issues. Put in the hard work upfront before choosing influencers to avoid surprises.Verify everything about potential partners for yourself with due diligence.This will help you in the longer run in protecting your brand.

In my experience, it's also been good to understand varied perceptions of influencers, coming from people in your personal and professional lives, and extended circles. Social media is subject to so much scrutiny in the modern day, which means social media managers need to be extra careful when collaborating.

Before teaming up with an influencer, really dig into their background. Do their values, audience, and style vibe with your brand? Check that they've got a solid, authentic rep and no history of drama that could hurt your brand's image. Partnering with the right influencer is key to maintaining your brand's integrity and trust. Hit like and drop a comment with your tips for choosing the right one!

When partnering with influencers, thorough research is key. Ensure their values, audience, and reputation align with your brand. Steer clear of those with a questionable past that could tarnish your image. Choose influencers who authentically resonate with your audience and uphold your brand's ethos.

Dealing with negative feedback or controversies involving influencers requires transparency, accountability, and swift action. Address negative feedback promptly and publicly, demonstrating a commitment to addressing concerns and maintaining brand integrity. Communicate openly with stakeholders, including influencers, to resolve issues and mitigate reputational damage. Establish clear guidelines and expectations for influencer behavior and conduct, and conduct thorough vetting and due diligence when selecting influencers to partner with in the future.

A good brief goes a long way! In addition to familiariazing your brand with influencers, go ahead and set 'Terms of Reference', or a simple contract, to set the tone for a mututally beneficially relationship. For example, in the context of an NGO, if an influencer is interested in supporting a cause, they could have milestones to work towards in their amplification efforts. Setting up an online fundraiser/campaign and generating xxx funds/engagement could be a part of the criteria that helps them become an ambassador for the NGO.

When partnering with an influencer, clear communication is crucial. Give them a detailed brief with your campaign goals, what you need from them, key messages, and your preferred tone. It's important they get your brand voice and values. A contract is key too – it should lay out all the terms, including how to manage any issues that might pop up. Hit the like button and share your experiences or tips in the comments – let's learn from each other's journeys!

Have regular check-ups with your influencer partner. Are they finding the experience good? Are they not? Could you help tweak their content so it still sounds like them but can help get the message across better?

Don't just leave it all to your influencers. Keep tabs on their posts and how they interact with followers. Engage with them often, offer feedback, and don't forget to show appreciation for their efforts. Also, watch how their audience reacts. Be ready to answer any questions or issues, handling things quickly and professionally. If any negativity or controversy crops up, tackle it right away. Do you have any tips for working with influencers? Like this post and share your thoughts in the comments – let’s keep the conversation going!"

Stay actively engaged with your influencers. Provide feedback, support, and recognition for their efforts. Monitor their posts and audience interactions closely, addressing any concerns promptly. Your involvement strengthens the partnership and ensures a positive brand image.

Prepare for social media crises involving influencers by having a robust crisis management plan in place. Act swiftly to assess the situation, communicate with the influencer, and craft a response that addresses the issue transparently. Evaluate the outcomes to improve your crisis handling in the future.

Expect the best, but plan for the worst. Be ready with a crisis plan: 🎯 Pinpoint the issue ♨️ Assess its heat 👥 Talk to the influencer 📝 Craft a response (apology, clarification, or distancing) 💬 Communicate honestly 🥲 Learn from the experience

In my experience, the best thing you can do is embrace feedback, learn, and grow. Don't bury the issue — acknowledge it, take responsibility, and show empathy. Respect the influencer's perspective, but hold firm to your brand's values.

When facing negative feedback or controversies with influencers, honesty and respect are key. Acknowledge the issue, take responsibility, and express empathy. Stand by your brand's values while respecting the influencer's perspective. Be open to feedback, showing a commitment to growth and improvement.

Not every piece of negative feedback from the public deserves a response. At a certain level of success, having discerning opinions is expected and can almost be a marker of success.