How do you conduct a retail site analysis and what factors do you consider?

Site Suitability Market Analysis Accessibility Regulations Feasibility Competition Environment Financial Viability Safety Aesthetics

I make sure I have a sketch pad, measuring tape, iPad which has LIDAR (3D scanning) capability and my iPhone for photos. I also made a site visit worksheet years ago that I bring with me to make sure that nothing is overlooked. I take inventory of the lighting and amps, any dark areas, fixtures, flooring, windows, outlets and any interesting architectural details or those that I will need to work around. Lastly, where are the fitting rooms, bath rooms and checkout area/counter located. It's true you can do an entire remodel, but depending on the budget it's nice to know what the existing traffic pattern is and any areas that can stay where they are. I have also found that most retailers love hearing they have to spend their entire budget.

Conducting a thorough retail site analysis is crucial for success. It starts with understanding your market—tracking category trends over time and keeping tabs on competitor openings and closures. But perhaps most importantly, you need a detailed grasp of your target demographic’s shopping patterns. Where and when do they shop? This can inform decisions on site location and store hours. Are they leaving the area to fulfill certain shopping needs? That’s a merchandising void you could capitalize on. Additionally, analyzing where they shop before and after visiting your category helps identify symbiotic retailers and ideal shopping environments for your store to fit within.

Bei der Durchführung einer Standortanalyse für den Einzelhandel ist es entscheidend, zunächst die Ziele klar zu definieren. Als CEO von The Store Designers und The Retail Academy beginne ich immer damit, die Zielgruppe, Markenidentität und das Wertversprechen des Unternehmens zu analysieren. Diese Faktoren helfen, den besten Standort zu wählen, der sowohl zur Markenbotschaft als auch zur Kundenansprache passt. Die Differenzierung von Mitbewerbern und die Schaffung eines einzigartigen Kundenerlebnisses stehen dabei im Fokus, um langfristigen Erfolg am Standort zu sichern.

Conducting a comprehensive retail site analysis involves delving deep into various factors that can influence the success of a store. Beyond just location, it's crucial to consider the nuances of the surrounding area, such as the demographic makeup, economic trends, and cultural preferences. I believe understanding the flow of foot traffic and studying competitors can uncover valuable insights into consumer behavior and market saturation. By taking a holistic approach to site analysis, retailers can make informed decisions that drive long-term success.

The location of your store profoundly impacts its success. When evaluating the site, consider physical attributes, surroundings, traffic, pedestrian flow, noise, climate, and aesthetics.

We all have heard about the expression : location, location, location !!! It's the base of the calculation of the rent , the reason an investor will buy a building and lease space. As a retailer, we should always look at the demographic of the catchment area vs. brand targets, footfall trafic to base our store business case (capture, conversion, ...) linked with the area trafic paterns (public transport available and planned, parking, circulation plans, ...), competitors and adjacent brands (sum up the pros and cons), visibility linked to city zoning and regulations (branding, lighting, colours, ...) and basic review of infrastructures (utilities, HVAC, ...)

Hier ist deine Antwort auf diesen Beitrag: Die Standortbewertung ist ein zentraler Aspekt im Einzelhandel. Als CEO von The Store Designers und The Retail Academy berücksichtige ich bei der Analyse eines Standorts nicht nur die Zugänglichkeit und Sichtbarkeit, sondern auch physische und ökologische Faktoren wie Größe, Form und Infrastruktur. Zudem ist der umgebende Kontext entscheidend: Faktoren wie Fußgängerverkehr, Lärm und Klima beeinflussen maßgeblich den Erfolg eines Einzelhandelsgeschäfts. Mithilfe von Karten, Lageplänen und Ortsbesichtigungen sammeln wir alle relevanten Informationen, um den idealen Standort zu identifizieren, der Funktionalität und Attraktivität vereint.

Understanding the market is critical for a successful retail site analysis. Here's how to approach it: Local Market Trends: Research current and emerging trends in the local market. What are customers buying? What's in demand? Customer Preferences: Identify local customer preferences and behaviors to tailor your offerings. Seasonal Variations: Consider the impact of seasons on shopping patterns to understand activities of your customers. Digital Integration: Evaluate how digital trends are influencing shopping behaviors in the area. This can guide your online-offline integration strategies. Understanding these aspects provides a comprehensive view of the market, helping in making informed decisions about site selection and strategy.

Market analysis reveals the demand, supply, and competition for your product. Identify customer segments and competitor insights through surveys, interviews, and online tools.

Conducting a retail site analysis is crucial for identifying opportunities. Here's a concise approach: Customer Footfall: Assess the potential customer traffic. High footfall areas promise better visibility and sales opportunities. Demographic Match: Ensure the site aligns with your target demographic's profile. Age, income, lifestyle all play a role. Competition Analysis: Evaluate nearby competition. Proximity to similar businesses can be a boon or a challenge. Visibility and Brand Presence: Check how visible the site is. A prominent location can increase brand awareness. Each factor contributes to understanding if the site can turn into a thriving retail space.

As a retail design consultant, the lens with which we analyse a site may be slightly different. 1. Does the site have a good (street) frontage? What floor is it on? How do we rate the visibility of the location? 2. What services are available - water supply and drainage, adequate electrical power load, how does it hook on to the air-conditioning (in case of a mall), or where does one place the Outdoor Units (ODUs)? 3. How is the daylight in the interior space? This may vary based on the product or the function. 4. How are logistics to be managed? Where are the service lifts? In case of an F&B brand, where can the aggregator delivery window be? These are some sample parameters for site analysis in retail/ F&B.