How do you choose a topic for your podcast lead magnet that attracts your ideal audience?

A podcast lead magnet is a free offer that you give to your listeners in exchange for their email address or other contact information. It's a way to grow your email list, build trust, and generate leads for your products or services. But how do you choose a topic for your podcast lead magnet that attracts your ideal audience and makes them want to sign up? In this article, we'll share some tips and examples to help you create a podcast lead magnet that works.

Find expert answers in this collaborative article

Selected by the community from 2 contributions. Learn more

1 Know your audience

The first step to creating a podcast lead magnet that works is to know your audience. Who are they, what are their pain points, goals, and interests? What kind of content do they consume and enjoy? What are their common questions and challenges? You can use surveys, interviews, reviews, social media, and analytics to gather this information. The more you know about your audience, the better you can tailor your lead magnet to their needs and preferences.

Add your perspective

Wendy Harris

Showing B2B teams & consultants how to (R)each new clients, (I)nspire engagement, (N)urture relationships, (G)row their business authentically. Let me guide you in leading conversations. LinkedIn Local Ayrshire Host
Report contribution
After over 30 years in sales and marketing, and only two and a half of them podcasting, I don’t use lead magnets on my podcast. I feel that people are tired of being targeted when they genuinely want to listen to some great content. I have found that giving the audience I want to serve the right conversations to inspire them ticks my values. I have other content, such as a diy book or regular social media posts to support my lead generation. If you believe in my 4R Formula the stars align: right people, right reason, right time, right results. Isn’t being a servant enough? Challenging people to be open to grow and learn. They will get so far on their own but they will know who to turn to and help them achieve their goals.

Like

2 Solve a specific problem

The next step is to choose a topic for your podcast lead magnet that solves a specific problem for your audience. You want to offer something that is valuable, relevant, and actionable. Something that helps them overcome an obstacle, achieve a goal, or learn something new. For example, if your podcast is about fitness, you could offer a free workout plan, a nutrition guide, or a video tutorial. If your podcast is about marketing, you could offer a checklist, a template, or a case study. The key is to focus on one problem and one solution, and make it clear how your lead magnet can help your audience.

Add your perspective

3 Match your podcast theme

Another tip to choose a topic for your podcast lead magnet is to match it with your podcast theme. You want to create a lead magnet that is consistent with your podcast content, style, and tone. This way, you can attract listeners who are interested in your podcast topic and niche, and who are more likely to become loyal fans and customers. For example, if your podcast is about travel, you could offer a travel planner, a packing list, or a destination guide. If your podcast is about personal finance, you could offer a budget planner, a savings calculator, or a debt payoff plan. The idea is to create a lead magnet that complements your podcast and showcases your expertise.

Add your perspective

4 Format your lead magnet

The final step is to format your lead magnet in a way that is easy to consume, access, and use. You want to make your lead magnet appealing, engaging, and user-friendly. You can use different formats for your lead magnet, such as PDF, audio, video, or web page. The best format depends on your audience, your topic, and your goal. For example, if your lead magnet is a workbook, a PDF might be the best option. If your lead magnet is a mini-course, a video or audio might be more suitable. The important thing is to make your lead magnet easy to download, view, and apply.

Add your perspective

Jeff Kuns

Marketing solutions for scaling financial brands
(edited)
Report contribution
If you're producing for financial services, both the podcast and the lead magnet have to be FINRA compliant. Do not wait until the final approval stage (aka the last minute) to involve the firm's legal compliance and review department. Make sure all stakeholders realize it's easier to get familiar with the rules than to get close to the end and be told your lead magnet, or worse, your audio is not complaint.

Like

How do you choose a topic for your podcast lead magnet that attracts your ideal audience?

1

2

3

4

1 Know your audience

2 Solve a specific problem

3 Match your podcast theme

4 Format your lead magnet

Lead Generation

Rate this article

Thanks for your feedback

More articles on Lead Generation

More relevant reading

How do you choose a topic for your podcast lead magnet that attracts your ideal audience?

1

2

3

4

1 Know your audience

2 Solve a specific problem

3 Match your podcast theme

4 Format your lead magnet

Lead Generation

Rate this article

Thanks for your feedback

Explore Other Skills