How can you use natural language generation to optimize email personalization?

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Email personalization is a powerful way to increase engagement, loyalty, and conversions for your online store. But creating personalized emails for every customer and every occasion can be time-consuming and costly. That's where natural language generation (NLG) comes in. NLG is a branch of artificial intelligence that can automatically produce natural-sounding text from data. In this article, you'll learn how you can use NLG to optimize email personalization for your merchandising strategy.

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