How can you use Google+ to build business relationships?

2 Join and create communities

Communities are groups of people who share a common interest or topic on Google+. They are a great way to find and connect with people who are relevant to your business and industry. You can join existing communities that match your niche and target audience, or you can create your own community and invite people to join. By participating in communities, you can showcase your expertise, share valuable content, ask and answer questions, and start discussions. You can also build trust and credibility with other members, and discover new opportunities and collaborations.

3 Use circles and collections

Circles and collections are two features that allow you to organize and segment your contacts and content on Google+. Circles are groups of people that you can follow, share with, and interact with. You can create different circles for different purposes, such as clients, prospects, partners, influencers, or friends. You can also customize your settings and notifications for each circle. Collections are groups of posts that you can create and follow based on a specific theme or topic. You can use collections to curate and display your content, and to follow other people's content that interests you.

5 Use Hangouts and Events

Hangouts and Events are two features that allow you to communicate and interact with your contacts on Google+ in real time. Hangouts are video calls or chats that you can use to have conversations, meetings, presentations, or webinars with one or more people. You can also record and share your hangouts on YouTube or other platforms. Events are online or offline gatherings that you can create or join on Google+. You can use events to invite people to your hangouts, webinars, workshops, or conferences, or to attend other people's events that interest you. You can also use events to send reminders, updates, and feedback to your attendees.

6 Monitor and measure your results

Monitoring and measuring your results on Google+ is important for evaluating and improving your performance and strategy. You can use Google+'s built-in analytics tool, called Insights, to track and analyze your activity, engagement, and reach. You can also use other tools, such as Google Analytics, to measure your traffic, conversions, and revenue from Google+. By monitoring and measuring your results, you can identify your strengths and weaknesses, optimize your content and campaigns, and adjust your goals and actions accordingly.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?