How can you make your digital content more accessible for people with low energy levels?

Keep the language simple, and organize your content using headings, bullet points, and short paragraphs. Stick to a simple, consistent design without overwhelming the reader with too many colors, fonts, or images. Offer audio, video, or text alternatives for your content. Include captions, transcripts, and descriptive text for media elements. Users should be able to customize the font size, color, and playback speed according to their needs. Minimize disruptions by avoiding pop-ups or auto-play features that can interrupt or annoy users with low energy levels. Ensure clear navigation and provide feedback on user actions. Allow users the flexibility to pause, resume, or skip through the content as necessary.

The most important thing to remember with all content is to keep it simple with just one message, and make that one message really clear. Make sure YOU know your one message before you start writing, and keep checking yourself that you are staying on message and not getting sidetracked and adding unnecessary words or phrases.

While I think it's great to offer multiple formats and options, it's important to remember that people with low energy levels are likely to get overwhelmed really quickly. It's better to make sure that the content format is right for the message, then think about how you can make it more accessible for people with different needs. Don't use a blog post which could fit into a social post, or write social posts which should be an article (unless in the right context eg Linkedin articles). Once you have written the content, only then think about adding one extra format to make it more accessible. Yes, mix up content formats across your calendar, but don't overwhelm people with multiple options of the same post.

Do not justify text. NOT EVER. It is distracting for the brain, left alignment is much better. Keep fonts as simple and basic as possible. Some fonts won't carry well anyway if they are not browser supported. Never use coloured text, it's too difficult to read. Keep it black, white or grey.

Again, keep it simple and keep it short. Make sure you stay on the one message you are sharing for that piece of content and don't drift off into other topics or things that don't provide context or additional value. If you are asking people to engage with you, make it really easy for them to do so by being clear about what you want them to do and not asking too much (don't ask them to complete a long poll for instance, one question with two or three answers is enough).

As a copywriter and marketer it's really important to remember that people don't care about YOU. It's nothing personal. People just care about getting their problems solved and that's what they are coming to you for. Show them you understand them and be succinct in all your content. People are tired, busy and overwhelmed, get to the point quickly and stay on it to provide the best value.