How can you customize your content strategy resume for different companies?

If you are looking for a job in digital marketing, you need a content strategy resume that showcases your skills, experience, and achievements. But how can you make your resume stand out from the crowd and appeal to different companies? Here are some tips on how to customize your content strategy resume for different companies.

1 Know your audience

Before you start writing your resume, do some research on the company you are applying to. What are their goals, values, and challenges? What kind of content do they produce and for whom? How do they measure their content performance and impact? Use this information to tailor your resume to their specific needs and expectations. Highlight the relevant skills, projects, and results that match their content strategy.

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Aria Hosseini

digital marketing specialist
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Before you write a word, delve into the company you're targeting. Understand their industry, brand voice, and content goals. What are their content challenges? What kind of content resonates with their audience? Tailor your resume to showcase how your skills and experience directly address their specific needs.

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2 Use keywords and phrases

One of the ways to optimize your resume for digital marketing is to use keywords and phrases that reflect the company's content strategy and industry. Keywords and phrases are the terms that recruiters and hiring managers use to search for candidates online and in databases. They also help your resume pass the initial screening by automated software. To find the right keywords and phrases, look at the job description, the company's website, and their social media accounts. Use them throughout your resume, especially in your summary, skills, and achievements sections.

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Aria Hosseini

digital marketing specialist
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Recruiters and Applicant Tracking Systems (ATS) often rely on keywords. Identify relevant keywords from the job description and strategically integrate them throughout your resume. Don't force it - authenticity is key! But sprinkling in these keywords can significantly increase your chances of getting noticed.

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Stephen Amimi

Community Builder || Growth Marketing ... Passionate about tech, start-ups, SMEs growth. I connect businesses with customers.
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Always, always go through the job description. The recruiter states who he's looking for in there. Use the information there to state how your experiences match the job description. Take for example, there is a description for someone who is an expert in using Facebook, LinkedIn, and Youtube. In your resume, you can share how you were able to curate social media strategies to manage a company's Facebook, LinkedIn, and YouTube accounts increasing the followers by 20%. I hope you get the gist.

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3 Showcase your portfolio

A content strategy resume is not complete without a portfolio that demonstrates your work and results. A portfolio is a collection of samples, links, and testimonials that showcase your content creation, management, and optimization skills. It also shows your creativity, style, and voice. To customize your portfolio for different companies, select the most relevant and impressive samples that align with their content strategy and goals. Provide some context and metrics for each sample, such as the purpose, audience, channel, and outcome.

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Aria Hosseini

digital marketing specialist
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Your resume is your brag sheet, but don't just list responsibilities. Go beyond and showcase impactful content projects you've tackled. Did you revamp a blog and see a 20% increase in traffic? Did your social media strategy lead to a viral campaign? Quantify your achievements and include links to your portfolio or relevant content pieces.

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4 Highlight your achievements

Another way to customize your resume for different companies is to highlight your achievements and impact as a content strategist. Achievements are the specific outcomes and results that you delivered or contributed to in your previous or current roles. They show your value and potential as a content strategist. To highlight your achievements, use numbers, percentages, and facts to quantify your results. For example, you can mention how much you increased traffic, engagement, conversions, or revenue with your content strategy. Use action verbs and positive adjectives to describe your achievements.

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Aria Hosseini

digital marketing specialist
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Focus on what you accomplished, not just what you did. Use strong action verbs and metrics to quantify your impact. Instead of "Managed social media accounts," say "Developed a social media strategy that increased engagement by 30%." Numbers grab attention and showcase the value you bring.

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5 Proofread and format

Finally, make sure to proofread and format your resume before sending it to different companies. Proofreading is essential to avoid spelling, grammar, and punctuation errors that can ruin your impression and credibility. Formatting is important to make your resume easy to read and scan. Use a clear and professional font, consistent headings, bullet points, and white space. Use a standard file format, such as PDF or DOCX, and name your file with your name and the company name.

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Aria Hosseini

digital marketing specialist
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Typos and grammatical errors scream unprofessionalism. Proofread your resume meticulously and consider having someone else review it for a fresh set of eyes. A polished resume conveys a commitment to detail and quality - essential traits for any content strategist.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Aria Hosseini

digital marketing specialist
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Consider including a brief "Content Philosophy" section that highlights your core values and approach to content creation. This can demonstrate your strategic thinking and set you apart from the crowd.

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How can you customize your content strategy resume for different companies?

1

2

3

4

5

6

1 Know your audience

2 Use keywords and phrases

3 Showcase your portfolio

4 Highlight your achievements

5 Proofread and format

6 Here’s what else to consider

Digital Marketing

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How can you customize your content strategy resume for different companies?

1

2

3

4

5

6

1 Know your audience

2 Use keywords and phrases

3 Showcase your portfolio

4 Highlight your achievements

5 Proofread and format

6 Here’s what else to consider

Digital Marketing

Rate this article

Thanks for your feedback

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