How can you create a welcoming atmosphere for guests using hospitality technology?

1 Use a CRM system

A CRM (customer relationship management) system is a software that helps you collect, store, and analyze data about your guests, such as their preferences, needs, feedback, and loyalty. By using a CRM system, you can personalize your communication and offers to your guests, as well as track their satisfaction and retention. For example, you can send them a welcome email before their arrival, offer them a discount or a freebie based on their previous purchases, or follow up with them after their departure to ask for a review or a referral.

2 Implement a self-service option

Some guests prefer to have more control and convenience over their stay, especially in the context of the COVID-19 pandemic. By implementing a self-service option, you can give your guests the option to check-in, check-out, order, pay, or access information using their own devices or kiosks. This can reduce waiting times, errors, and contact, as well as increase efficiency and flexibility. For example, you can use a QR code to let your guests scan and access your menu, room service, or amenities, or use a mobile app to let them unlock their room, control the temperature, or request assistance.

3 Leverage social media

Social media is a powerful tool to connect with your guests and create a sense of community and engagement. By leveraging social media, you can showcase your brand personality, share your stories and values, and encourage your guests to share their feedback and experiences. For example, you can create a hashtag for your business and invite your guests to use it when they post photos or videos of their stay, or you can create a contest or a giveaway to reward your loyal or new guests. You can also use social media to respond to your guests' questions, complaints, or compliments, and show your appreciation and care.

4 Incorporate smart technology

Smart technology is a term that refers to devices or systems that can communicate, learn, and adapt to the user's needs and preferences. By incorporating smart technology, you can create a more comfortable, convenient, and customized atmosphere for your guests. For example, you can use smart lighting, thermostats, or curtains to adjust the brightness, temperature, or privacy of the room according to the time of the day or the guest's mood, or you can use smart speakers, TVs, or mirrors to provide entertainment, information, or assistance to your guests.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?