How can you build trust with stakeholders concerned about data privacy?

Data privacy is a hot topic that can make or break your relationship with your stakeholders. Whether you are working with customers, partners, suppliers, or regulators, you need to demonstrate that you respect their data rights and protect their information from unauthorized access, use, or disclosure. How can you build trust with stakeholders concerned about data privacy? Here are some tips to help you develop your emotional intelligence and communicate effectively with your data stakeholders.

1 Understand their concerns

The first step to building trust is to understand the data privacy concerns of your stakeholders. What are their expectations, preferences, and pain points? What are the legal, ethical, and reputational risks they face? How do they perceive your data practices and policies? To answer these questions, you need to do your research, listen actively, empathize with their emotions, and ask for feedback. By showing genuine interest and curiosity, you can create a rapport and show that you care about their data privacy.

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Ishita Ray

Linkedin Community Top Voice | 19 y.o. | Content Creator 🦋
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Understanding the needs and the primary concerns of the stakeholders are essential to build an effective and long-term relationship with them based on trust. ->Conducting a research regarding their preferences and concerns and noting them all down helps to not only know about their needs but also remember it. ->Providing effective solutions is possible when you analyse the root cause of the concerned problems, noting everything down facilitates doing so. ->Privacy is a sensitive topic, so, if you can work effectively on the protection of the same, a long-term professional relationship can be retained. ->Showing genuine interest in the same topic, your genuine awareness is portrayed towards the protection of their privacy which is uncommon.

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Marcio Melo, LSSBB, PMP

Gente & Gestão | Qualidade | Projetos | Certificações
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Se em algum momento da nossa vida já precisamos informar nome, e-mail ou CPF a alguém ou a alguma empresa, a Lei Geral de Proteção de Dados Pessoais veio para nos dar o apoio necessário para mantermos a privacidade. Adotar o LGPD tem influência sobre qualquer pessoa que já tenha fornecido seus dados, e sobre qualquer instituição que detenha tais informações de seus clientes, colaboradores ou fornecedores. Em qualquer projeto ou trabalho, deixar claro para as partes interessadas que vamos adotar e seguir o LGPD, pode ser comparado a um ponto de partida para construir a confiança entre todos.

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2 Explain your value proposition

The second step to building trust is to explain how your data project or initiative can benefit your stakeholders. What are the goals, outcomes, and benefits of your data activities? How do they align with the interests and values of your stakeholders? How do you measure and demonstrate your impact? To answer these questions, you need to craft a clear and compelling value proposition that highlights the value of your data for your stakeholders. By showing how your data can solve their problems, improve their situation, or create new opportunities, you can build credibility and confidence.

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Marcio Melo, LSSBB, PMP

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Agora, o que acontece quando nos deparamos com um dado pessoal, ou seja, que está dentro do escopo de aplicação da LGPD? Isso significa que não podemos fazer nada com ele? Não, pelo contrário, significa que é preciso estar de acordo com as regras do jogo e com o que a nossa Lei Geral de Proteção de Dados Pessoais prevê, pois temos que encontrar as bases legais e traçar um plano de conformidade para legitimar as atividades de manipulação e tratamento de dados pessoais. E esta é, na realidade, uma grande janela de oportunidade. O artigo sétimo da LGPD prevê hipóteses, autorizações a serem escolhidas para legitimar a atividade de tratamento de dados pessoais. Desta forma, temos que definir quais informações usaremos antes.

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3 Showcase your competence

The third step to building trust is to showcase your competence and professionalism in handling data. How do you collect, store, process, analyze, and share data? What are the standards, methods, and tools you use? How do you ensure data quality, accuracy, and reliability? How do you comply with data regulations, policies, and contracts? To answer these questions, you need to demonstrate your data skills, knowledge, and experience. By showing that you are capable and qualified to manage data, you can build trust and respect.

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Marcio Melo, LSSBB, PMP

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De posse de dados, podemos lembrar a frase: "Junto com o grande poder, sempre virão grandes responsabilidades". Para construir a confiança dos Stakeholders em relação a toda privacidade que teremos acesso, o ideal é delegar a gestão destas informações a um controlador. Alguém designado e registrado pela Autoridade Nacional, a lidar com essas informações, controlando seu acesso e uso de forma regulamentada. Gerando relatório periódicos de uso, de forma clara e imparcial.

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4 Communicate transparently

The fourth step to building trust is to communicate transparently and openly with your stakeholders. How do you inform, educate, and engage your stakeholders about your data activities? How do you address their questions, concerns, or complaints? How do you report your progress, results, and challenges? How do you acknowledge and correct your mistakes or failures? To answer these questions, you need to use clear, concise, and consistent language, avoid jargon and technical terms, and provide evidence and examples. By showing that you are honest, accountable, and responsive, you can build trust and loyalty.

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Marcio Melo, LSSBB, PMP

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A comunicação do uso da privacidade deve ser clara e objetiva. Em qualquer negócio, temos que estar atentos, e nos lembrar: "Se o produto ou serviço é de graça, então o ganho está em seus dados". Como sabemos, "não existe almoço grátis", portando ao lidar com informações de privacidade, todos envolvidos terão que saber o que podem "ganhar" ou "perder" com as informações autorizadas. O ideal é produzir "termos" simples e claros, evitando "letras miúdas" que ninguém irá ler.

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5 Collaborate effectively

The fifth step to building trust is to collaborate effectively and constructively with your stakeholders. How do you involve, consult, and co-create with your stakeholders in your data activities? How do you leverage their insights, feedback, and suggestions? How do you respect their opinions, perspectives, and preferences? How do you manage conflicts, disagreements, or misunderstandings? To answer these questions, you need to use collaborative skills, such as negotiation, facilitation, and problem-solving. By showing that you are cooperative, flexible, and respectful, you can build trust and partnership.

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Marcio Melo, LSSBB, PMP

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Falando em termos práticos, a direção e os Stakeholders, devem liderar a conscientização, do uso adequado e responsável da privacidade dos dados. Talvez sejam necessárias algumas mudanças organizacionais, como a nomeação de um encarregado, ou a direção de comitês, ou áreas específicas dentro da empresa. Todos devem estar ativos e envolvidos na implementação das políticas e de um programa de governança de privacidade e proteção de dados. Todas essas áreas deverão estar envolvidas em um projeto de conformidade. Se a organização já estiver uma gestão de Compliance ativa, isso será mais fácil de se organizar.

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6 Protect their data

The sixth and final step to building trust is to protect their data and privacy. How do you secure, encrypt, and backup your data? How do you prevent, detect, and respond to data breaches or incidents? How do you notify, inform, and assist your stakeholders in case of data issues? How do you respect their data rights, such as access, rectification, erasure, or portability? To answer these questions, you need to use data protection skills, such as risk assessment, data governance, and data ethics. By showing that you are responsible, reliable, and trustworthy, you can build trust and reputation.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you build trust with stakeholders concerned about data privacy?

1

2

3

4

5

6

7

1 Understand their concerns

2 Explain your value proposition

3 Showcase your competence

4 Communicate transparently

5 Collaborate effectively

6 Protect their data

7 Here’s what else to consider

Emotional Intelligence

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How can you build trust with stakeholders concerned about data privacy?

1

2

3

4

5

6

7

1 Understand their concerns

2 Explain your value proposition

3 Showcase your competence

4 Communicate transparently

5 Collaborate effectively

6 Protect their data

7 Here’s what else to consider

Emotional Intelligence

Rate this article

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