How can you build a community around your value proposition to gain new clients?

As an architect, you have a unique value proposition that showcases your expertise, creativity, and vision. But how can you communicate it effectively to potential clients and generate more leads? One way is to build a community around your value proposition, where you can share your insights, engage with your audience, and showcase your work. In this article, we will explore how you can do that in six steps.

1 Define your niche

The first step is to define your niche, or the specific segment of the market that you want to serve. Your niche should be based on your strengths, passions, and goals as an architect. It should also reflect the needs, preferences, and challenges of your ideal clients. By defining your niche, you can craft a value proposition that speaks directly to them and sets you apart from the competition.

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Steven Kelly

CIAT Affiliate | BIM Manager with extensive expertise in Revit and Dynamo
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My niche is BIM using Revit. I try to bridge technology with architecture, enhancing project efficiency and precision. My BIM proficiency ensures data-rich models that foster collaboration, drive sustainability and elevate design. I aim to not only meet client needs but to push the boundaries of what's possible in architecture through digital innovation.

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2 Create valuable content

The next step is to create valuable content that showcases your value proposition and demonstrates your expertise. Content can include blog posts, podcasts, videos, webinars, ebooks, case studies, or any other format that suits your style and audience. The key is to provide useful, relevant, and engaging information that solves your clients' problems, educates them on your services, and inspires them to take action.

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Alexander Cheah

Photographer/3D Designer
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I typically make content based on the style I’m most comfortable with. The more content of a certain style, the audience would get an idea of the consistency and the type of work you would provide. I find that videos/animations do best these days.

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3 Choose your platforms

The third step is to choose your platforms, or the channels where you will distribute your content and interact with your community. You can use your own website, social media, email, or online forums, depending on where your clients are and how they consume information. You should also consider the best practices and features of each platform, such as hashtags, keywords, images, videos, and live sessions.

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4 Build relationships

The fourth step is to build relationships with your community, or the people who follow, like, comment, share, or subscribe to your content. You should aim to create a sense of trust, loyalty, and connection with them, by responding to their feedback, answering their questions, acknowledging their contributions, and thanking them for their support. You should also seek to expand your network by reaching out to influencers, partners, or peers in your niche.

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5 Showcase your work

The fifth step is to showcase your work, or the projects that you have completed or are working on. You can use your portfolio, testimonials, reviews, or awards to highlight your achievements and showcase your value proposition in action. You can also use stories, behind-the-scenes, or sneak peeks to give your community a glimpse of your process and personality. You should also invite your clients to share their experiences and results with your work.

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6 Generate leads

The final step is to generate leads, or the prospects who are interested in hiring you or learning more about your services. You can use calls to action, lead magnets, landing pages, or contact forms to capture their information and move them further along the sales funnel. You should also follow up with them promptly and professionally, by sending them personalized emails, offers, or invitations to consult with you.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you build a community around your value proposition to gain new clients?

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1 Define your niche

2 Create valuable content

3 Choose your platforms

4 Build relationships

5 Showcase your work

6 Generate leads

7 Here’s what else to consider

Architecture

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