How can influencer marketing help you promote your game?

This is one form of marketing that very interesting, and stems from collaboration with creators. Having this in our marketing strategy is a great way of bridging gaps and penetrating into the heart of the community, however there are elements to be nailed down before execution is successful. Think along the line of metrics and objectives and then consider the creators that best fit the style, theme and genre of your game. While macro influencers are great, they do come with a price and may not be available to be part of your marketing plan, so look for micro influencers to supplement this. Ensure you have sufficient budget, content and be transparent to build trust, because influencer marketing should be a long term marketing strategy.

The success of influencer marketing for your game hinges on a well-crafted strategy. Identifying the right influencer, whose audience aligns with your game or holds an interest in its genre, is paramount. Conducting thorough research and gathering relevant data before devising an influencer marketing strategy can significantly enhance its effectiveness. A crucial tip is to exercise caution in budget allocation, ensuring that you don't overspend. It's not uncommon for influencers to seek higher compensation, so being mindful of budgetary constraints is essential. Striking a balance between finding the right influencers and managing expenses will contribute to a more successful and cost-effective marketing campaign for your game.

Partner with Gamers: Collaborate with popular gamers. Show Gameplay: Share influencers playing your game. Honest Reviews: Ask for genuine feedback from influencers. Giveaways and Contests: Host events with influencers for excitement. Engage the Audience: Connect with the gaming community. Influencer Takeovers: Let influencers manage your game page. Custom Hashtags: Create hashtags for influencers to use. Cross-Promotion: Share content on both influencer and game pages. Live Streams: Host live sessions with influencers. Regular Updates: Keep influencers and their audience informed.

One of the most sure-shot marketing gimmick is to allocate substantial budget to influential marketing. This can give the game fastest reach to the targeted network. The gaming industry has hardly penetrated into this realm of marketing yet. However given the age of social media influence in terms of marketing, influencers play a pivotal role in creating and maintaining the brand itself. Different tactics must be employed for different stages of acquisition retention and monetizing and must make sure that same network is not targeted at all stages.

Influencer Marketing although more widely used now is still quite a fresh field. Need to make sure the influencers used are relevant within the field you're promoting. Also depending on your brand you'd have to see their negative to positive audience response. While some influencers may be popular it may be for controversial reasons and not something you want to attach your product to. Specific questions will need to be asked. - Target audience - Platform reach - Platform usage (YouTube, Twitch, Tiktok, Instagram etc.) - Positive or negative influence - Growth rate of influencer (could correlate and link to growth of said product)

When establishing strong connections with individuals who have a significant presence on social media, you not only increase the visibility of your game but also enhance the trust of the audience. The influence of these personalities can have a considerable impact, providing a unique opportunity for your game to be recognized and appreciated by a broader audience. By collaborating with influential figures, you can capitalize not only on their audience but also on their valuable experiences and insights, contributing to mutual growth and shared success. This strategic approach to social media connections can be a vital differentiator in the promotion and reach of your game in the competitive landscape of today's digital environment.

Influencer Marketing although more widely used now is still quite a fresh field. Need to make sure the influencers used are relevant within the field you're promoting. Also depending on your brand you'd have to see their negative to positive audience response. While some influencers may be popular it may be for controversial reasons and not something you want to attach your product to. Specific questions will need to be asked. - Target audience - Platform reach - Platform usage (YouTube, Twitch, Tiktok, Instagram etc.) - Positive or negative influence - Growth rate of influencer (could correlate and link to growth of said product)

Influencer marketing is a form of marketing where businesses collaborate with individuals who have a significant following on social media platforms or other online channels. These individuals, known as influencers, have established credibility and influence within a specific niche or industry. Through sponsored content or endorsements, influencers promote products or services to their audience, aiming to drive engagement, brand awareness, and ultimately, sales for the business. Influencer marketing leverages the trust and authenticity that influencers have built with their followers to create a more personalized and targeted approach to marketing.

By partnering with influencers, you can tap into their audience and expose your game to a broader demographic that aligns with your target market. Influencers are skilled content creators. They can generate engaging and entertaining content around your game, including gameplay videos, reviews, tutorials, and more. When they endorse or promote your game, it can enhance the credibility of your product in the eyes of their audience. Followers are more likely to trust a recommendation from someone they follow and admire. Influencers are known for their authenticity and personal connection with their audience. When they genuinely enjoy and endorse a game, it comes across as more authentic, making their promotional content more convincing.

The right influencer with the right audience can result in millions of downloads - especially if the game is free with ads or under $5 for the full version. Get them to be passionate about the game and their followers will feel it too. Game ON!

Influencer marketing works uniquely well for games because of the medium. Gamers can "watch before they buy" in a way that is different than a consumer-packaged good. Not only do players get to hear what an influencer thinks about the game, but they can make the determination for themselves if the game looks fun and like something they'd enjoy. Additionally, players are able to "pattern match" based on influencers' prior play experiences. Unlike when a friend recommends a game and you have to wonder "well do they like the same games I do?" Influencers solve that by having public track records of what they've played and what they've liked.

There is a clear correlation between the number of influencers playing games and the number of concurrent players playing it - as it pertains to most multiplayer games. Organically, influencer interaction demonstrates a title that delivers regular updates and thus continues to re-engage the player base. Influencers therefore can act as a litmus test for understanding if your title is appealing to your audience. Through paid activity, influencers can highlight the work being done in-game but also offer creative ways to drive interaction that require little/no development costs. Outside of this activity, if creators continue to develop content for the game when no longer paid, then a game has achieved true success in influencer marketing.

Influencers play a relevant role in community involvement with a new game, highlighting the game's attributes and differences, especially when they have a high affinity with the theme, universe and/or characters. With an authentic tone, combining frequency and quality of content, they become a very relevant component in the Marketing mix.

In video games, community is always a heart that is pulsing the game's longevity. When there is a topic discussion happens and people engage with it. Influencers are community builders by nature, bridging the connection between the game and its players. Taking care of them will help in increasing of retention and user-generated content related to the game. Often times these influencers showcase a gameplay through livestreams, be it challenges or just wanting to be with the audience, these offers real-time engagement. Possibly you are able to see feedbacks and opinions of the community through this lens. Understanding this forms a foundation of where you could consider building a strategy when incorporating influencer marketing.

Influencer marketing can be a powerful tool for game developers as it allows them to leverage the trust and influence of popular gaming personalities to reach a wider audience. Partnering with influencers can create authentic and engaging content that resonates with potential players, generating excitement and driving sales. There are some reasons to be cautious with influencer marketing. It can be difficult to accurately measure the success of a campaign, as there are many factors that can impact its effectiveness. Partnering with the wrong influencer can damage a game's reputation. Influencer marketing is powerful but risky. Remember to disclose sponsored content and approach it with caution.

The advantage of influencer marketing is that you have access to a (close) community, which is a great way to acquire new users as well as to ensure player retention. This has additional value compared to general marketing which is focused on reaching the great masses.

Gamers want to know what kind of experience they will have in playing the game. An influencer sharing their played experience is gold for the viewer, and they will often purchase the game on the back of that *single* point of attribution. What other channel can boast that?

Um fator interessante desse mercado, e que alguns não se atentam, é que o Gamer costuma ser um influenciador por natureza. Por ser digitalizado, por colaborar com a comunidade, por ter autoridade e por ser um produtor de conteúdo nativo. A essência do marketing de influencia passa pelos fatores e torna a comunicação muito efetiva. Minha experiência leva a um caminho que sugere o uso de influenciadores de nicho, com bases extremamente engajadas e com alto poder de influencia no consumo.

Um fator interessante desse mercado, e que alguns não se atentam, é que o Gamer costuma ser um influenciador por natureza. Por ser digitalizado, por colaborar com a comunidade, por ter autoridade e por ser um produtor de conteúdo nativo. A essência do marketing de influencia passa pelos fatores e torna a comunicação muito efetiva. Minha experiência leva a um caminho que sugere o uso de influenciadores de nicho, com bases extremamente engajadas e com alto poder de influencia no consumo.

This comment will have a shamless plug, but I hope my advice will be useful to all. There are many influencers out there who would love to work with you and your game. Data is necessary when it comes to narrowing down who you should reach out to. Using a tool like Lurkit.gg, you can see - Who is playing your game - how often - when - much more With these insights, you can then strategically build your marketing plan and reach out to them. With Lurkit, you can even set up a Campaign on the site to attract those who are interested in your game and then take the relationship to the next level with a Creator Program or paid sponsorships. Just please don't use excel sheets when tools like Lurkit exist! It will make your life easier.

Before sourcing, you have to recap on your plan regarding the kinds of influencers to engage, platforms they market on and the resources available. TikTok Creator Marketplace for TikTok content, Upfluence for a wider range of platform. But there are more. Prepare your guidelines, NDA and necessary items, be clear and concise of your needs and communicate professionally with them or their agents. Offer just amount of compensation and think about long-term collaboration. If there is no influencers that suits you, you can consider holding a contest or challenges to attract them. Remember not all games need influencers and not all influencers are keen on marketing games, look for the middle ground and be open-minded on the strategy.

There are many software tools out there that can help you advanced search to discover creators based on metrics but the key to success is understanding both who are the creators and what are their viewers interested in. Use your existing knowledge of your game's community and target audience, to identify influencers with an affinity to the key elements of your game, not just because they got billions of followers. How you then work with influencers, depends upon the goals of your campaign. Do you have an established creative strategy and brief you would like creators to follow and be a part of? Or do you want to give more creative freedom to the creators? My advice, listen to creators they tend to know their audience best. Test & learn :)

Finding reputable influencers to work with can be a crucial step in any influencer marketing campaign. 1. Find engaged influencers by checking their followers, likes, comments, and shares. 2. Research the influencer's credibility by checking their social media and online platforms for past promotions of reputable products/services. promoting reputable products and services. 3. Choose an influencer whose values align with your brand and whose content suits your target audience. 4. Check for any past collaborations or partnerships they have had with other brands. To give you an idea of the type of content they produce and how effective their campaigns have been. 5. Seek references & recommendations from previous collaborators.

I can talk from personal experience here as a top YouTuber owns 1% if my business. I reached out directly to them, showed them what we are doing, our plans and exactly how it fitted him and his community. Influencers want to get paid, but they are also keen to own part of the pie for the right opportunities. It's all about creating relationships and working with people for me. Often on 1 of their socials there's an email you can get them on!

Seeing traction e.g. active users gains in specific regions? It is an indicator of where your communities are forming. An agency might offer more options that could cater to your budget and requirements

There are many ways to find influencers that fit your game. But it's also interesting to find all sorts of influencers that normally wouldn't try out your game. You can easily find influencers by deciding what other games your game relates to and searching for influencers through Twitch and YouTube for example. However, this is a timely task. This is why most companies have an influencer manager that do this. Some hire a freelancer for their influencer marketing and Creator PR instead. Next to that, there are multiple websites that do key distribution where you can find the right creator and approve them. Fees can be really different, personally we work with micro/nano influencers that focus on smaller communities.

Avoid focusing on vanity stats like "followers." These stats are displayed prominently on profiles but unfortunately will do very little to help you evaluate whether or not an influencer is a good fit for your campaign. Avoid sending generic contact messages that don't address the influencer directly and convey why they are a good fit for your campaign.

Choose influencers that align with your game, company, and audience's values, in addition to the obvious genre and tactical intersections. Influencers can be seen as extensions of your brand, and it's important that everyone is "rowing in the same direction".

When planning your influencer marketing campaign, there are several things to avoid to ensure its success. Here are some common mistakes to watch out for: - Choosing influencers solely based on their number of followers is equally important to ensure that their followers are engaged and relevant to your business. -It is crucial for influencers to disclose sponsored content to their followers to maintain transparency and avoid ethical issues. - Failing to establish clear campaign goals and objectives can make it difficult to measure success and identify areas for improvement. Avoid these mistakes for a successful influencer marketing campaign that reaches more people and drives sales.

Look back at your marketing strategy, focus on the goals and the methods you are employing. Think about the branding of the game you are intending to portray and the expectations of influencers you have of them. Never assume a one size fits all kind of approach where an influencer can cover all sorts of audience and never cross the boundary of the style of the influencers', the last thing they wish for is someone micromanaging on what they should do. Have a strong communication with them, talk through expectation and style. Remember to look at the legal aspects on this collaboration and show respect and appreciation to the influencers. Building a long term relationship and maintaining a professionalism with them goes a very long way.

Reflecting on the importance of planning campaigns with influencers, I emphasize the need for a careful approach that goes beyond reach and engagement. The alignment of values and behaviors between the influencer and the brand is crucial to avoid controversies that could harm the company's image. Establishing clear guidelines and choosing aligned influencers contributes not only to the success of the campaign but also to building lasting relationships with the audience. In the current scenario, where any inappropriate stance can lead to cancellation, it is vital for brands to be vigilant about the online behavior of their partners. The company's reputation is intrinsically linked to the actions of influencers.

Don't look at the amount of followers, basically it's a metric that doesn't say a lot. Someone with 10K followers, could only have 200 viewers for example. Next to that, you want to know what the influencer does and what they like, you don't want to scare them off by writing a very generic email that you send to everyone. Beforehand, set goals and metrics with the creator, how many hours? How much is the fee? Do they need to display a link in their chat? You will need to make this very clear with creators.

Tracks user journey from awareness to goal completion. Leverage tracking software to closely analyse user behaviour. PC game influencer UA funnels include various measurable steps. 1. Promo 2. Click 3. Registration 4. Game Download 5. First Login 6. Tutorial Completion 7. First Regular Game

Optimization is particularly challenging with influencer campaigns because influencer marketing is about volume and virality. Influencer content begets more influencer content so it often makes sense to bunch it up into a larger marketing beat, rather than trickling it out over time like you may do with display advertising. Because of this you can't simply optimize mid-campaign with different creative, copy, or platforms. The best way to optimize is typically from beat-to-beat. One effective strategy is to start smaller with a pre-release or beta campaign typically 10-15% the size of the ultimate launch campaign. Creator selection, platform, and creative can then all be optimized before the majority of budget is spent on launch.

There are many ways on this. But to consider efficiency, consult your data team for metrics while thinking about improvement strategies on this. Look at actionable metrics beyond vanity metrics such as conversions for the campaign. Using the data, compare contents to identify the resonation level and prepare three of such categories that works best with influencers of choosing. Finally, test the variables of lets say different influencers with the constant as content to find out on the results. Consider collaboration between influencers to further propel the possible success while making sure it is within budget. As influencers are community builders, work with community team to incorporate strategies that could form advocacy.

Know your target market. Know their preferences. Know that the influencer has reach within your target market and that it is also a good fit for your brand. Once again this starts with doing your research and investing in the venture. Utilizing this resource as a quick fix can have dire consequences for your company and brand.

Log down what works and what don't and make it a documentations of case studies, focusing on platform influencers collaborated, campaigns and perhaps duration. Always place ethical considerations when planning influencer strategy, perhaps you can consider sustainability effort in the long-term plan too. Going beyond the game is something not many games want to risk, but if done correctly you will stand out. Lastly, share your experiences and thought processes with other developers, it is definitely a good topic to discuss and help each other level up.

Don't be afraid to get a small creator in your campaign, content is king. The more content you produce, the more the algorithm picks it up. And experimenting can be very fun if the results are very different than what you thought in a positive way. Also don't be afraid to experiment with other languages, you might think you need everything in English, but for example; Brazil is a huge gaming market with a lot of big and experienced creators.