Last updated on Sep 3, 2024

Dealing with a defiant sales rep in coaching sessions. Are you prepared to assert your authority?

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Dealing with defiant behavior in sales coaching can be a challenging hurdle. As a coach, you're tasked with guiding sales reps towards better performance, but what do you do when faced with resistance? It's not just about asserting authority; it's about understanding the root cause of defiance and addressing it constructively. This article will delve into strategies for managing a defiant sales rep during coaching sessions, ensuring that both you and your rep can move forward productively.

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