📊Check if the industry trends, forecasts, and cutting-edge technologies align with your business goals. If you believe that techs like AI or blockchain will revolutionize your business, go ahead. Through tracking ROI, you can gather a lot of data about your business to offer valuable insights for management. Information about expenditure, profits, and growth will be part of the data collected. Such information can help you develop future projections, marketing strategies, and budgets. Keeping track of every spend and continuously comparing it with the initial predictions will help you keep the spending in check. It'll also keep you from spending rashly.

I would start with throwing out the rule book. Then start with a key review. Challenge ALL the assumptions of your current business that relies on your current Technology Platform. Don't fall prey to BIABLT. (Because it's always been like that). The demands of AI in generating traffic including agents that will expect real time answers in logarithmic numbers. For Aviation and Travel we need to assume an exponential growth of queries to already creaking host platforms.