Simbar Dube

Simbar Dube

Simba Dube is the Growth Marketing Manager at Invesp. He is passionate about marketing strategy, digital marketing, content marketing, and customer experience optimization.
Latest
Black Marketing Strategy

10 Successful Black Friday Marketing Strategies

  • 15 minutes

Reading Time: 15 minutes This will likely be one of the most chaotic Black Fridays you’ve ever seen, and you know why? Your customers’ screens are already overflowing with flash deals that move the needle, mouthwatering product discounts, and extravagant coupon offers from other brands. Everyone, including you, is trying to make a seasonal fortune during the shopping frenzy. […]

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Mobile optimization

Mobile Optimization: Increasing Conversions on Small Screens

  • 10 minutes

Conversion Funnel Analysis: How To Guide + Tools + Examples

  • 10 minutes
E-commerce Businesses

Shielding E-commerce Businesses Against Market Volatility

  • 11 minutes
Project Management

Project Management In Conversion Optimization

  • 7 minutes
GA4 Segments

GA4 Segments: An In-depth Guide with Examples

  • 12 minutes
Psychological Tricks

12 Psychological Tricks to Increase Your Conversion Rate

  • 11 minutes
Above the fold

Above The Fold: Best Practices for Your Website In 2024

  • 7 minutes
  • customers, e-commerce, Ecommerce, ecommerce growth, Strategy
Growth Marketing Strategy

How To Craft An E-commerce Growth Marketing Strategy

  • 10 minutes
  • Ecommerce, infographic, mobile commerce, Mobile Commerce Statistics, Statistics
Mobile commerce statistics

18 Global Mobile Commerce Statistics For 2024

  • 9 minutes
Website Expert Review

How to Conduct A Website Expert Review For Conversion Optimization

  • 7 minutes
  • A/B Testing, Statistics
Bayesian vs. Frequentist AB Testing

Bayesian vs. Frequentist AB Testing: Which Testing Method Is Better

  • 11 minutes
  • AB testing, multivariate testing, Testing Strategies
MULTIVARIATE TESTING STRATEGIES

Expert Insights: Exploring Multivariate Testing Strategies for Websites in 2024

  • 10 minutes

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