Many sites aren’t using their blog correctly – are you?
Every site we’ve ever looked at has content that is buried so deep into the architecture of the site that it has 0 chance to rank. And the reason for important content getting buried is usually the inherent way blogs work: As you add new and new content, older content goes down its archive and […]
- 10-26-2022
- Blogging
How to Make Your Blog Part of Your Search-Driven Sales Funnel
The majority of business sites have blogs that are updated on a semi-regular basis. But very few of those blogs have a well-defined buying journey a reader could take should they land on a blog post with a buying intent. In most cases, blogs have very little planning behind them. Businesses have blogs because they […]
- 10-04-2022
- Blogging
10 Useful Cheatsheets for Bloggers
Choosing to run a blog is a big decision. Whether it’s a business blog or just a way to make some extra money, it will eventually consume your life. The work you put into it, the joy you feel when it takes off, the frustration when it doesn’t – all of these are part of […]
- 09-12-2017
- Blogging
10 Blogging Podcasts To Subscribe To
You have been trying for months to give your blog a new edge. You are trying every trick, creating good content, exploiting your social media profiles, connecting with other bloggers, writing regularly, establishing newsletters and pushing for email subscriptions, and the list goes on and on. Welcome to the world of blogging as it stands […]
- 11-17-2014
- Blogging
How To Hire An Online Influencer For Your Company
Your company is looking to expand their content and social marketing strategies, or I assume so if you are reading this post. That’s great! Using content and social media to expand brand awareness and engage with your customers is a fundamental element of marketing in this digitally focused world we now live in. It is […]
- 10-20-2014
- Blogging
How To (Better) Reach Out To Bloggers [Updated]
Reaching out to bloggers successfully is easy if you have a well-known name in the industry. What if you are quite new? Building connections with niche bloggers goes a long way when it comes to getting coverage and positive PR. Here are five blogger outreach tips I learned to do the hard way. Make a […]
- 09-15-2014
- Blogging
Why Using Images In A Post is Much More Than Making It Attractive
Are you one of those people who think that images are just a way to pretty up a blog post? There seem to be a lot of those lately, and more blogs have been cutting out images altogether in exchange for blocks of text. Which is fine, if it fits with the purpose of your […]
- 05-22-2012
- Blogging
Serving Up Canned Blog SPAM
Working on the blog for only a little while, I’m still surprised at times that there are close to 500 pieces of SPAM to delete on any given morning. I know I shouldn’t be. But I can’t help but wonder why such a wasteful, useless, destructive process still continues. Then the logical half reminds me […]
The Simple Guide to Finding Free Images for Your Blog Posts
Last week, I lamented the fact that I’d been beaten to the punch in posting about finding images for blog posts. I sent our bloggers a link to the Smackdown post, but I think that post does a little too much “throat clearing” before it gets to the good stuff. (I say this because I’ve […]
- 01-19-2009
- Blogging
