A Mobile Push is a message you can send to users of your mobile app that links directly into your app without starting a conversation. When someone clicks on your message they’ll go straight to the page you choose. This encourages them to focus their attention entirely on your call to action. 

Mobile Push messages encourage customers to take action, rather than chat. So your customers can’t reply to a Mobile Push.

You can also send push notifications to notify customers when you send them a chat or post message through the Messenger in your mobile app. This is useful for starting a conversation with customers or when you need more space to get your message across than a Mobile Push message allows. To do this, follow our guide for creating and sending chats and posts. 

It's possible to send push notifications for multiple mobile apps from the same workspace using multi-brand configurations for both iOS and Android. However, this is not currently available for Mobile Push messages.

First, go to Outbound and click New message in the top right corner:

Then, choose Mobile push as your content type.

You can also choose to start with a pre-made template by picking this content type from the left sidebar.

For this example we’ll start from scratch, but the following steps also apply if you customize a template. 

Your push message can simply open your app's home screen, or direct users with a deep link.

Deep links send your users to a specific page in your app when they open your push message. Like taking them directly to their shopping cart, for example. Studies have shown that using deep links can even improve user retention, when compared to links that open your app's homepage.

Read more about setting up deep links in your Android or iOS app.

In the ‘Content’ section, enter your iOS and Android deep link URIs. Your URI is the page you would like to direct customers to when they click your message. 

To have the Mobile Push open your app's home screen, choose Your app.

Next, choose where you would like your customers to see your message first (on an Android or iOS device). If you have both an iOS and Android app, you can select both: 

You can also add an image to your Mobile push to make it more attention-grabbing and contextual. Learn more about image guidelines and sending rich push messages.

To view the image added, switch between Default and Expanded previews.

Give your Mobile Push message a title and write your content. Your customers likely receive dozens of push notifications a day, so remember to keep it short, snappy and to the point. You can also add emojis and images to make it really stand out. Unlike other message types, you can’t add video or HTML blocks to your push messages.

To ensure that your content is performing as well as it can be, you should A/B test your message. Intercom makes it easy to create and send two versions of a message to see which is the most effective. Read all about A/B testing here.

First, decide if it should be sent with a dynamic or fixed audience.

Then, add rules to select the exact group of people you’d like to receive your message. For example, if you’d like to send a message to active users on your free plan, the rules might be: Users with “Plan is Free” and “Last seen on iOS or Android less than 30 days ago”.

Next, you can schedule a Mobile Push message to send at exactly the right time. There are three ways you can do this: 

To define a custom time, click the start time, then hold ‘shift’ and click the end time: 

Your message will then send during the selected period:

You can also set delivery times across multiple days:

Every message you send should have a goal, for a true measure of how they're performing.

To add a goal, choose the attribute or event for the result you want to measure under “Goal”:

Example: if you set your goal to “Plan is pro”, each user who gets this message and then upgrades to your Pro plan, will contribute to this goal's total.

You can set a goal using any data you track in Intercom, whether it's an event or a user/company attribute.

And that’s it. Your message is ready to send!