Architecture & Design Case Study
Shive-Hattery
The Iowa-based architecture & design firm expands into new markets with high-performance search ads from Informatics.
What We Did
Powered a growing regional brand with targeted ads
Architecture and design leader Shive-Hattery continues its rapid geographic growth, and it relies on Informatics to reach key professionals across its eight-state footprint.
Our Digital Marketing team focuses on crafting highly targeted Google and Bing Ad campaigns focused on brand-specific terms and popular architectural and design keywords. This approach allows Shive-Hattery to engage both loyal clients and new audiences just discovering the firm’s capabilities.
The results regularly exceed industry benchmarks, with Shive-Hattery’s branded ads achieving a click-through rate (CTR) of 33.77%, and general architecture-related ads reaching a CTR of 10.8%—both significantly higher than the industry average of 7.58%. This performance has maintained the firm’s strong brand presence, even as it expands into new markets.
33.7%
CTR on branded Google Search Ads (7.5% benchmark)
10.8%
CTR on architecture-related Google Search Ads
81.1%
Landing page engagement rate from paid ad traffic
Services Rendered
- Web Design
- Web Development
- Google Ads
- Bing Ads
“We wanted our website to be uncomplicated to manage, pleasant to look at, and simple to navigate. Informatics delivered.”
- Michelle Bailey, Shive-Hattery
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