Rob Beeler (Beeler.Tech) and Scott Cunningham (Cunningham.Tech Consulting) joins IAB Host Angelina Eng to discuss Made for Advertising sites (MFAs), the challenges for both buy and sell-sides, and who/what can help mitigate issues with MFAs.
Speakers
Speakers
Angelina Eng
Vice President, Measurement, Addressability and Data Center
IAB
IAB - Vice President, Measurement, Addressability and Data Center
A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.
Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)
Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.
Rob Beeler brings 20+ years of digital media and ad tech experience to his current role as Founder and CEO of Beeler.Tech, the meeting place for all things publisher revenue operations. He began his career at Advance Local where he became head of ad operations and worked for 10 years. Rob is a trusted resource in the community through training, consulting, events and research. Rob also served as Chairman and Editor in Chief of AdMonsters for over 14 years.
Scott Cunningham is owner of Cunningham.Tech Consulting and is architect of NewsPassID ad network for the Local Media Consortium. He is author of Defining Brand Safety Series by the Brand Safety Institute (BSI), Founder of the IAB Tech Lab, principal technology and program Founder of the Trustworthy Accountability Group (TAG), former President of Media News Group Interactive and was a pioneer in the development of USATODAY.com. Additionally, Cunningham advises iSpot.tv and Madhive on measurement and CTV products among his activities.
