The Ad Creative ID Framework (ACIF): Streamline & Improve Cross-Platform Advertising

Karen Chan is the Group Director of Investment Innovation and Marketing at GroupM, where she promotes a holistic and cross-functional approach to the evolution of media.

She creates innovative ideas and processes including continuous play and measurement advancements, manages media, tech, data, and platform partnerships, and champions internal communications, partner marketing, and events across GroupM. She most recently co-created GroupM’s Ad Innovation Accelerator, which fuses the industry’s leading media and technology organizations to power advertising experiences of the future.

Karen previously worked at VIZIO, MediaMath, Tremor Video, and SHE Media (Penske Media Group).

She is an active member of GroupM’s AAPI ERG and industry groups including the IAB Video Leadership Board and IAB Tech Lab’s Advanced TV Committee. Karen is also a trusted mentor to industry up-and-comers. Her contributions have been recognized with honors such as Adweek Media All-Stars 2023, Broadcasting + Cable’s NYC TV Week 40 Under 40, FierceVideo’s 2022 Emerging Leaders, and Cynopsis’ Top Women in Tech in 2020.

Before joining the IAB, Cintia Gabilan had experience working across global ad agencies (Wunderman Thompson and Dentsu), CPG (Unilever), and tech companies (Facebook and Amazon). She has global experience driving growth by overseeing marketing, communications, and sales strategy. With a Master’s in Business, she most recently built many strategic and significant marketing programs at Amazon Ads, such as their Customer Advisory Boards, Analysts Relations, Competitive Intelligence program, and more. You can find her exploring nature, playing sports, and baking with her husband and daughter in her free time.

Katie Stroud is Senior Product Manager with IAB Tech Lab, currently managing products for improving ad experiences in ad tech. Katie has been working with IAB since 2011 on products for video, creative formatting, ad delivery, and rich media interactions in video and display. Nearly native to the Pacific Northwest, Katie enjoys the rain, long bike rides (sometimes at the same time), and finding ways to improve ad experiences for brands, publishers, and consumers.

As Senior Vice President of Global Digital Ad Operations, Jarred is responsible for maximizing the monetization of video advertising inventory across Paramounts digital executions and ensuring the best possible user experience. Jarred works close with sales and distribution leadership to drive forward sales strategy and optimize inventory, pricing and campaign execution. Since 2006 Jarred has focused on video ad strategy and execution across CBS Interactive, ViacomCBS, and Paramount.