Explore Google Search documentation to improve your site's SEO

You can make sure the right people are viewing your content by making your content search-friendly. Search engine optimization, or SEO, is the process of increasing the visibility of website pages on search engines in order to attract more relevant traffic. Learn what you can do to make sure that your site works well with Google Search.

What is SEO?

Search engine optimization is the process of making your site better for search engines. It's also the job title of a person who does this for a living: We just hired a new SEO to improve our presence on the web.

If you have a website on an automated web hosting platform like Blogger, Wix, or Squarespace, or run a small business and don't have much time to put into your website, it's worth learning the basics of managing your presence in search engines. A little knowledge can go a long way toward helping people find your site.

SEO Starter Guide

The Search Engine Optimization (SEO) Starter Guide provides best practices to make it easier for search engines to crawl, index, and understand your content.

If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you.

Explore the guide

Improve how your site appears on Google

If you're already familiar with the fundamentals of SEO, there's more you can do to improve how your site appears on Google:

Monitor your performance with Search Console

Search Console is a tool from Google that helps developers, website owners, and SEO professionals understand how their site is performing on Google Search.

Did you find a broken link? Let us know by using the Send Feedback button on a given page. Your feedback helps make the Google Search Central site better.