Turn more online shoppers into customers

Millions of shoppers turn to Google every day. With Google Merchant Center, you can create powerful Performance Max advertising campaigns to promote your products across Search, YouTube, and more.
User interface demonstrating a user searching for running shoes on Google, with a pop out of the sponsored results enhanced for emphasis.

Promote your products across Google in three steps

Merchant Center allows you to manage your product information on Google and run advertising campaigns – all in one place.

Add your product information to Merchant Center

Start by creating a free Merchant Center account. Then add your products to Google by linking your online store or uploading a file with information about your inventory, like product names, prices, and photos.

Multiply your conversions and drive sales with Performance Max

Reach valuable customers across Google

Promote your products across all of Google’s advertising channels with a single Performance Max campaign.

A product listing card for a mobile interface of a black running shoe, with the name, price, reviews, and shipping information listed below the product image. Icons for Google products that this listing can appear on, like Google Maps, Google Search, and Youtube, are displayed around the module in a circular fashion.

Increase your sales and ROI

Performance Max campaigns use Google AI to drive sales and maximize ROI by showing your ads to the right customers at the right time across Google surfaces.

An upward trending arrow icon surrounded by icons for Google products that Merchant Center users can display their business and products on, like Google Maps, Google Search, and Youtube, in a circular fashion.

Gain valuable performance insights

Stay on top of fast-changing customer needs with personalized insights like search trends and demand forecasts in Google Ads. Get explanations to understand performance changes and recommendations to improve your campaign.

User interface module from Merchant Center demonstrating Trending search terms associated with their business for a user in Merchant Center.

Frequently Asked Questions

Ready to drive more sales? Get started with Merchant Center and Performance Max.