Francetv Pub Exchange, programmatic private marketplace

FranceTV Publicité fulfils your requirement to purchase digital campaigns, in an automated and simplified manner, via Programmatic, thanks to its own premium marketplace: Francetv Pub Exchange.

With this private marketplace, you can access our digital inventories, video and display ads: france.tv replay platform, thematic websites of the France Télévisions group (franceinfo:) and our publishers (Météo France, France 24, TV5 Monde, Plus Belle la Vie, Allo Docteurs, etc.)

It helps in activation and broadcasting across all platforms: Desktop, Mobile (web and apps) and IPTV.

Francetv Pub Exchange relies on technological reference partners to broadcast your Programmatic ads:

for video ads = SSP Freewheel;
for display ads = SSP Google Ad Manager;

For support, a team is dedicated for optimisation of your programmatic activations: advising, monitoring and optimising your deals. Do not hesitate:

[email protected]

Technical guide

Media files specifications for videos

Video encoding with MPEG4 codec, H264/AVC codec, 5 Mbps bitrate, progressive scan, 25 ips
Audio encoding with AAC codec, stereo, 48 Khz sampling frequency, 256 Kbps bitrate
mp4 extension
Maximum duration of 30 seconds
Image size – HD 16:9 (1920×1080)
Video must be in French and must be in compliance with the French laws (health warnings, etc.) => provide approval from ARPP (PubID) – mandatory for broadcasting

Specifications in case of third-party video tags/redirects

VAST 2.0 (recommended) and 3.0 tags (max) for broadcast on Desktop or Mobile (web and apps)
VPAID 2.0 tags (max) in JS format (not in Flash format) for broadcast on Desktop only
Inline XML Ad tags directly or Wrapper XML Ad tags for up to 2 levels

All elements must be Secure/HTTPS
No third-party tags/redirects for broadcast on IPTV (refer to dedicated specifications).

Known use cases and recommendations:

a VAST must contain, and ideally have at the top of the list, the recommended media file (refer to specifications of the video media file);
a VAST cannot include a wrapped VPAID;
a VPAID must be unique and cannot wrap another VPAID;
Only one visibility system per redirect (IAS or Moat or Google ActiveView, etc.);

Specifications for IPTV

It is mandatory to use the francetvpub VAST provided by the Advertising authority such as Creative, on the DSP for broadcasting.
To obtain this VAST, it is important to provide us the following before activation:
- a video file meeting all the specifications of video media file along with its ARPP approval
  (if the video file is not available: provide us with VAST tag applied on the Ad server directly so that the video media file can be directly retrieved from there)
- if necessary, only one third-party print tracking pixel (not mandatory) (img pixel, in secure/https, not js pixel)
  => a francetvpub VAST tag will be returned to you within 24-48 working hours.

As a reminder about this IPTV platform on the DSP setup: no targeting/blacklist, no capping, no click, no pre-bid, no 3rd party tracking (visibility system, coverage/target group, etc.).