This episode of The Business of Dentistry discusses an incredible opportunity for dental professionals to explore: the often undiagnosed disease of sleep apnea and its treatment options. My guest, Michael Cowen, and his business partner, Chad Wooters, discuss how their platform, Awaken2Sleep, is changing dental practices across the country. Chances are, you have many, many patients coming through your practice who are suffering from sleep apnea and may not even know it. This program can empower you to help the patients who entrust themselves to your care. In this episode, we discuss their educational program and how it can be utilized in your practice. This program is designed not only for the doctors but also for the dental office team. By educating your staff, you are equipping the entire office to help patients. As Michael notes, they have “created a platform for doctors to be heroes for patients.” Do you have any idea how lucrative this segment of your offered services could be? You may be very surprised at the answer! In this episode, you’ll hear: The life-saving importance of recognizing patients who may be suffering from sleep apnea and how to diagnose this disease Dispelling some myths associated with dental insurance billing The simple and usable training and coaching available through this program that educates not only doctors but their staff as this process needs to be a team approach How the program continues to develop with new courses added monthly The financial impact on a dental practice if they decide to offer sleep apnea services and the opportunity cost involved if you are not providing this service The training and support levels available Resources from this episode:Awaken2Sleep’s website: https://awaken2sleep.com/ For a free 7-day trial: https://www.sleepheronetwork.com/ *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com