Are you setting goals that really don't matter to you? For example... # of homes sold. Do you really care about the number of homes sold? Or about net income? If it's net income, then why the hell is your primary goal to sell a certain amount of homes?See what I mean? Many real estate agents have the wrong primary goal. Realtors are setting goals based on what the industry is focused on, and what they hear other fellow real estate agents talking about and bragging about online.My goal for this real estate podcast episode is to help you and your fellow Realtors focus on what your TRUE goal is, and then reverse engineer how to get there. It starts with knowing what is really most important to YOU.--Dustin Brohm, the host of this Massive Agent Podcast, was a finalist for the 2019 Inman Innovator of the Year Award. He’s a Co-Founder of the Industry Syndicate real estate podcast network, and a keynote speaker on all things real estate marketing, social media, podcasting, and real estate lead generation. Dustin Brohm has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire's engage.marketing events, numerous State Realtor Association events & annual conventions, and more. Dustin is a Realtor w/ eXp Realty in Salt Lake City, Utah. Hire Dustin to speak at your next real estate or mortgage conference or event**********************Dustin's Recommended Products or Services:Wise Agent: The real estate CRM I use - 14 Day Free Trial PLUS get my drip campaigns for freeShop my Amazon Store: podcasting equipment, my favorite books, cool stuff for Realtors, etcMassive Agent Society: Our "One Agent Per Market" Real Estate Lead Gen Coaching Program and online course - Claim Your Market NowBuzzsprout: Affordable, user-friendly podcast hosting for real estate agents - New users get a $20 Amazon Gift CardFollow us on Instagram*The Massive Agent Podcast is a production of the Industry Syndicate podcast network