Do self-employed people need to cultivate leadership skills? Most of us know the answer is a resounding yes! Being a leader is even more critical when you are the person calling the shots for your business and livelihood. That’s why I’m thrilled to have today’s guest Jim Knight on the show. Jim’s new book, Leadership That Rocks: Take Your Brand’s Culture to Eleven and Amp Up Results is all about the challenges that up-and-coming leaders and entrepreneurs face. Jim has an interesting background that has culminated into his self-employed career as an author, CEO, coach, podcaster, and keynote speaker that rocks. Jim started working at the Gatorland Zoo in Florida, which eventually led to him taking photos of people with baby alligators and snakes. He is also a musician and has a degree in music. He taught middle school for six years before really honing his leadership skills at Hard Rock.  At Hard Rock, Jim dove into organizational training. He created and managed staff training materials and programs for Hard Rock’s Corporate University. All the while, he was learning what it takes to lead with impact and understand internal and external customers. Jim shares many of the concepts in his book and lessons learned from years of leadership experience. We talk about culture, external and internal leadership, creating impact, and so much more.  And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com  Jim Knight, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here! Guest Contact –   Jim Knight Leadership That Rocks: Take Your Brand’s Culture to Eleven and Amp Up Results Bookstar PR Thoughts That Rock  Culture That Rocks: How to Revolutionize a Company's Culture Jim Knight Instagram Jim Knight LinkedIn Jim Knight Twitter Swagger: Unleash Everything You Are and Become Everything You Want   Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Take The Self-Employed Assessment!  Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it’s not which is why you’re not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I’ll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we’ll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let’s get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.