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    52+ Ways to Fill Your Beds and Grow Your Care Service: Attention Care-Home and Home-Care Owners and Managers
    52+ Ways to Fill Your Beds and Grow Your Care Service: Attention Care-Home and Home-Care Owners and Managers
    52+ Ways to Fill Your Beds and Grow Your Care Service: Attention Care-Home and Home-Care Owners and Managers
    Ebook75 pages41 minutes

    52+ Ways to Fill Your Beds and Grow Your Care Service: Attention Care-Home and Home-Care Owners and Managers

    By Geoffrey Fairfield

    ()

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    About this ebook

    Finding Clients Made Easy - Simple Steps for Owners and Managers of Care Services.

    Filling beds and finding new service users is easy if you have the right knowledge, systems and processes in p

    LanguageEnglish
    PublisherGeoffrey Fairfield
    Release dateJul 15, 2022
    ISBN9781739671013
    52+ Ways to Fill Your Beds and Grow Your Care Service: Attention Care-Home and Home-Care Owners and Managers
    Author

    Geoffrey Fairfield

    Geoffrey Fairfield is an entrepreneur, businessman, coach, Charity Trustee and family man. After qualifying as an accountant and gaining valuable experience for 13 years, Geoff decided to start his own display, signage and lighting business which he rean for nearly 40 years and grew to be one of the largest and most respected display companies in the UK and overseas. Geoff went on to become Chairman of a local care home and help steer it through the pandemic in 2020/21 and then onto further success and growth. With over 50 years in business, Geoff encountered all types of stress, which is common to everyone in businesses. During that time, he developed techniques for dealing with his own stress. As a qualified Master Practitioner in Neuro Linguistic Programming (NLP), Time Line Therapy and Hypnotherapy, a business and life coach, Geoff has used the latest leading edge techniques to ensure that you beat stress in the fastest time possible.

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      Book preview

      52+ Ways to Fill Your Beds and Grow Your Care Service - Geoffrey Fairfield

      52+ Ways to Fill Your Beds and Grow Your Care Service

      Attention Care-Home and

      Home-Care Owners and Managers

      More Profits – More Time – More Freedom

      Geoffrey Fairfield

      Copyright ©️ 2022 by Geoffrey Fairfield

      All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law.

      Paperback: 978-1-7396710-0-6

      E-book: 978-1-7396710-1-3

      Book Design by HMDpublishing

      Dedication

      This book is dedicated to my wife Janice who has supported me over many years and without whom, it probably would not have happened.

      I am also dedicating it to you, the reader. Let it be a guide to help you on your road to success.

      Contents

      Introduction

      Using Your Website

      Social Media Advertising

      Marketing For Free (or with very little cost)

      Social Media

      P.R.

      Testimonials

      Following Up

      Knowing Your Results

      General Tips and Ideas

      Finding staff

      The Care Managers Hub

      Helping You Beat Stress

      About Geoff Fairfield

      How You Can Work With Geoff

      Introduction

      Congratulations.

      If you have this book in your hands, that means that you are passionate about your care home or home-care service, and you want to take it to the next level.

      This book is comprised of a series of marketing tips and ideas that were originally published in the Care Managers Hub Facebook group.

      You can simply read through the book or just dip in and out of it whenever you find that you need some inspiration to improve the marketing of your care service.

      You will find tips, ideas and inspirations that are not generally used by most care services. That means that, if you put some of these ideas into action, you will be way ahead of your competitors.

      For many of the items, you will be able to find checklists and templates that you can download from the Care Managers Hub. See the end section of the book for more information.

      Be sure to take a look at the section on how you can find more service users without any marketing costs.

      Finding staff is a problem for many and so I have included a section at the end which I hope will be of help.

      Avoid the huge mistakes that many care services are doing. Put these ideas into practice and see the benefits for yourselves.

      What Marketing is All About

      If you find marketing complicated, here is a simple summary of what it’s all about...

      Expose your business to the right people, more often.

      This means that if you want to find more service users, you need to be telling the right people that could use your service. You need to be telling those people as frequently as you can all about your service and why it is right for them.

      So how can you do the ‘telling’?

      Advertising, PR (news

      Enjoying the preview?
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