Full Circle Marketing
5/5
()
About this ebook
Over the pages of this Full Circle Marketing you're going to discover two fundamental marketing strategies. Marketi
Wayne Mullins
The Author has a Bachelor's Degree in Bible from Phila. College of Bible, and a Master's Degree in Counseling Psychology from Moravian Seminary. He counseled for Catholic Social Agency for many years in Allentown, PA and Philipsburg, NJ before opening a private practice in the Greater Bethlehem Area of PA, where he still practices.
Related to Full Circle Marketing
Related ebooks
The Content Marketing Strategy Guide Rating: 4 out of 5 stars4/5One Hour Marketing: The Entrepreneur's Guide to Simple, Effective Marketing Rating: 5 out of 5 stars5/5How Not to Suck At Marketing Rating: 0 out of 5 stars0 ratingsRun with Foxes: Make Better Marketing Decisions Rating: 5 out of 5 stars5/5#SELLOUT: A New Way Of Marketing Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 4 out of 5 stars4/5Start with the Story: Brand-Building in a Narrative Economy Rating: 0 out of 5 stars0 ratingsSummary: This Is Marketing: Business Book Summaries Rating: 3 out of 5 stars3/5Death of a Marketer: Modern Marketing’s Troubled Past and a New Approach to Change the Future Rating: 0 out of 5 stars0 ratingsUnconscious Marketing: 25 Cognitive Biases That Compel Your Customers To Buy (Without Them Knowing) Rating: 5 out of 5 stars5/5The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth Rating: 0 out of 5 stars0 ratingsGuerrilla Marketing, 4th Edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness Rating: 0 out of 5 stars0 ratingsNot Another Pair of Shoes: Building Your Brand's Story and Purpose Rating: 0 out of 5 stars0 ratingsBillion-Dollar Branding: Brand Your Small Business Like a Big Business and Make Great Things Happen Rating: 0 out of 5 stars0 ratingsBrand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible Rating: 5 out of 5 stars5/5Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off Rating: 4 out of 5 stars4/5The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Rating: 4 out of 5 stars4/525 Website Must Haves For Driving Traffic Leads & Sales Rating: 4 out of 5 stars4/5Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing Rating: 4 out of 5 stars4/5How to Build a World-Class Internet Lead Generation Program Rating: 5 out of 5 stars5/5The Brain Audit: Why Customers Buy (And Why They Don't) Rating: 5 out of 5 stars5/5The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales Rating: 4 out of 5 stars4/5The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell Rating: 5 out of 5 stars5/5Ultimate Guide to Social Media Marketing Rating: 5 out of 5 stars5/5The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns Rating: 5 out of 5 stars5/5Faster, Smarter, Louder: Master Attention in a Noisy Digital Market Rating: 5 out of 5 stars5/5Marketing Strategy: A Beginner's Guide to B2B Marketing Success Rating: 4 out of 5 stars4/5
Marketing For You
On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction Rating: 4 out of 5 stars4/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5Robert Cialdini's Influence: The Psychology of Persuasion Summary Rating: 4 out of 5 stars4/5How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 4 out of 5 stars4/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 4 out of 5 stars4/5Win In Court Every Time Rating: 5 out of 5 stars5/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5The Millionaire Next Door Rating: 4 out of 5 stars4/5Built to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Rating: 4 out of 5 stars4/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5Propaganda Rating: 4 out of 5 stars4/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5Ogilvy on Advertising in the Digital Age Rating: 5 out of 5 stars5/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Pre-Suasion: A Revolutionary Way to Influence and Persuade Rating: 4 out of 5 stars4/580/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5How to Start a Nonprofit Organization: The Complete Guide to Start Non Profit Organization (NPO) Rating: 4 out of 5 stars4/5
Reviews for Full Circle Marketing
2 ratings1 review
- Rating: 5 out of 5 stars5/5Simply amazing,
The examples are captivating, but most importantly the book takes a look back to the origins and basics of customer behavior and how it applies to this generation of marketers.
It challenges and totally annihilates the new wave of guru marketers.
Absolutely a must for marketers.
Book preview
Full Circle Marketing - Wayne Mullins
Full Circle Marketing
Copyright © 2021 by Wayne Mullins
Published by Ugly Mug Marketing
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means without written permission of the publisher.
Bulk orders: [email protected]
Print ISBN: 978-0-578-97651-8
Ebook ISBN: 978-0-578-97652-5
UglyMugMarketing.com
To Heather, Truett, Jett, Hudson and Harper, don’t settle.
It’s not going to be easy, but it’s going to be worth it.
CONTENTS
Introduction
PART I: THERE ARE NO SECRETS
CHAPTER 1: Meet the Marketing Rock
CHAPTER 2: There Is No Hope
CHAPTER 3: Following AIDA
PART II: THE FIRST HALF
CHAPTER 4: Going Natural
CHAPTER 5: Stranger Things
CHAPTER 6: Why Can’t We Be Friends
CHAPTER 7: Putting Money in the Bank
PART III: THE FULL CIRCLE
CHAPTER 8: Evangelizing the World
CHAPTER 9: Don’t Be Stupid
CHAPTER 10: Stop Being So Demanding
Bringing it All Together
About the Author
INTRODUCTION
People assume marketing has to be expensive, complex, and complicated.
They’re wrong!
Marketing can be simple, effective, and affordable. But the only way to make your marketing simple, effective, and affordable is to be strategic. In an ever-changing, ever-evolving world, being strategic isn’t easy. The lure of the latest and greatest marketing tool or app is enough to persuade even the most skeptical among us to ditch our strategy and chase the new. And if the tools and apps aren’t enough to tempt us, we have plenty of self-proclaimed gurus pitching the marketing hack they discovered, all from their garage with a rented Lamborghini in the background. (Looking at you Tai Lopez.) With all the noise, how could you not believe marketing is expensive, complex, and complicated?
This belief that marketing has to be expensive, complex, and complicated is a myth. A narrative that we are being sold, and as much as I wish it weren’t true, it’s a myth we’ve bought hook, line, and sinker. I’m reminded of the wise words Steven Pressfield shared in his book The War of Art:
Do you regularly ingest any substance, controlled or otherwise, whose aim is the alleviation of depression, anxiety, etc.? I offer the following experience: I once worked as a writer for a big New York ad agency. Our boss used to tell us: Invent a disease. Come up with the disease,
he said, and we can sell the cure.
Attention Deficit Disorder, Seasonal Affect Disorder, Social Anxiety Disorder. These aren’t diseases, they’re marketing ploys. Doctors didn’t discover them, copywriters did. Marketing departments did. Drug companies did.
This isn’t the book to debate the accuracy of Mr. Pressfield’s comment, but it is the book to help you shift your marketing narrative. During our time together, my job is to show you a process that can make your marketing both simple and effective. Notice I didn’t say simple or effective. I said simple and effective. Both are attainable with the right strategy. Both are possible when you choose to let go of the false narrative you’ve bought that effective marketing is complicated and unpredictable.
Over the next pages you’re going to discover two fundamental marketing strategies. Marketing strategies that work every single time they are used, and in many ways, these two fundamental strategies are like natural laws. And just like natural laws, you can choose to ignore them, or even pretend they don’t exist, but your decision doesn’t invalidate the laws. Jump out of an airplane, and you don’t invalidate the law of gravity; you prove it. The same is true for the strategies you’ll discover in the pages of this book. You can ignore them, or even intentionally violate them, but your decision won’t invalidate their reality. Instead your results, or lack thereof, will merely confirm their existence.
You may be thinking, that’s a bold claim to make in the first few words of this book. I agree, so let me briefly explain why I place so much confidence in these strategies. To begin, I’ve not only witnessed the results of these strategies in my own company, but also for hundreds of other organizations that have applied them. The next reason for my bold claim is simply this: these marketing strategies aren’t based on a tool, tactic, app, or what some guru
shared with me in secret. Instead, they are based on the core fundamentals of human nature. This is not to say that human nature does not shift or change over time, because it does, but that changes are very slow and progressive. Therein lies the power of these marketing strategies—human nature. If your marketing strategies are in alignment with the way human nature works, you’ll succeed.
A brief warning before we get started. On the surface these strategies may seem too simple or even too good to be true. If you aren’t careful, their simplicity may tempt you to dismiss them, and that would be a mistake. As marketers, we are prone to complexity bias. Complexity bias is a logical fallacy that leads us to give undue credence to complex concepts. We mistakenly believe simple solutions can not, or will not, be effective. So if you are going to get the most from our time together, let go of your complexity bias. You have my permission.
Let’s begin!
PART 1 – There are no secretsCHAPTER 1
MEET THE MARKETING ROCK
This rock has generated over a million dollars in revenue for our company!
Nope, that’s not a typo.
And nope, that’s not an exaggeration.
In fact, $1million dollars in revenue is an extremely conservative figure.
I’ll give