Mr. Tenkey's // 100 Tips to Win in the Mortgage Industry: Ignore At Your Peril...
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About this ebook
I'll let the readers see for themselves, but the best part of this book is that the author's suggestions are all very practical.
The author has an easy, colloquial style; uses humor; and communicates his points well. Each tip will bring sound advice to the reader, from an often unexpected direction.
The author's depth and breadth of experience is evident throughout.
This book will challenge the way you think about the mortgage industry. And by the time you finish it, you just might have found the keys to surviving and thriving in it.
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Mr. Tenkey's // 100 Tips to Win in the Mortgage Industry - Christopher M. Mason
www.GarrettMcauley.com
Preface
Hereafter lies the blood, sweat and tears of my years…in an industry that promotes itself on salesmanship and ego…
And what does a lone numbers guy do?
Well join them, of course! Create a new version of myself…and hopefully help others along the way.
And that doesn’t mean just providing tips and advice to leadership, but hopefully providing a voice to the unsung heroes of the back office…whose work often gets overshadowed or ignored.
Well NO LONGER! I have found my voice, and I’m gonna use it. Use it to promote the work ethic I learned from my Grandpa, working vacations and summers, in his convenience store…where he would make me stock the shelves and then come by and re-check my work. If it wasn’t up to standard, he would push all the cans I just worked on to the back of the shelf and tell me to start over!
Needless to say, I wasn’t happy…but I did learn that if I was gonna do something, do it once and do it right.
Use it to promote the ingenuity I learned from my Dad. He taught me the skills to take on any task and fake it until you make it…and in the process find out that most others are doing the same thing. Tasks are just that; don’t be scared to try anything and go for it.
Use it to promote the drive and money management I learned from my Mom. She often said (which I still repeat to this day), If you don’t have the cash, you can’t afford it.
It’s like she knew I was gonna be an accountant from day one.
So, I hope you enjoy the journey through my tips and concepts…and that it sparks forward movement in your own thoughts and ideas.
But before I let you go, a special shout out to Joe Garrett, for his sparking of my literary endeavor…
And a very special thank you to my partner, Justin Wassinger, for his listening of all my crazy book banter and his continued encouragement through it all.
Enjoy the read.
Christopher M. Mason
#1
Dear Management,
To those of you who base loan officer (LO) performance off units...
Please stop.
Remember, Units drive cost, volume drives profit.
Yours Truly,
Mr. Tenkey
#2
Dear Management,
Do you know what your daily unit average (per funding day) is, for such items as:
Leads
Triggered apps
Submitted to processing, underwriting (U/W)
Fundings
You should…
If done right, it can tell you where you’ve been and where you’re going.
Yours Truly,
Mr. Tenkey
#3
Dear Management,
Do you know the minimum loan volume that each loan officer should meet to earn their keep?
You should...
If done right, it will tell you which loan officers are pulling their weight, and more importantly, those who are not.
Yours Truly,
Mr. Tenkey
#4
Dear Management,
OK, so you have the minimum loan level for an LO figured out.
Now what?
You should...
Ask yourself a few questions on that lower tier. Do you need to train them more? Do you move them to outside sales? Or do you let them go?
After that, go out and thank all the other LOs who are carrying the burden of those unproductive LOs you currently have on the books.
Yours Truly,
Mr. Tenkey
#5
Dear Management,
OK, so quickly rank the top loan officers you have.
Are you sure you’re right?
If you haven’t compared their product mix, against the costs they generate...then you’re most likely gonna be very surprised by the results.
Yours Truly,
Mr. Tenkey
#6
Dear Management,
Remember my tiny little rant of volume drives profit, not units
?
Well to continue that rant...but not all volume drives profit, well at least not worthy of a reward.
Easy example: Think Jumbo (great volume, terrible margin)...but there are lots of other hidden landmines within the various product realms...
Be diligent, people.
Yours Truly,
Mr. Tenkey
#7
Dear Management,
Be very wary of an outside party who claims they can create all the cohesion in your company you’ve ever wanted!
Your company’s culture is not a commodity... A commodity can be bought, culture CANNOT.
Culture can only be created and/or sustained by:
Ownership that demonstrates the culture by their own actions.
Management that hires, trains, and fires based on those actions.
Employees who