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    Wharton on Making Decisions
    Wharton on Making Decisions
    Wharton on Making Decisions
    Ebook327 pages6 hours

    Wharton on Making Decisions

    By Howard C. Kunreuther and Robert E. Gunther

    4.5/5

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    About this ebook

    Perspectives from leaders in decision science at Wharton
    Organized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty who demonstrate how to apply the latest approaches in decision-making from four perspectives: personal, managerial, negotiator, and consumer. Each chapter describes how decisions are actually made, presents the ideal scenario, and then provides practical suggestions for improvement. The subjects range from when consumers will choose variety, integrating intuition into decisions, and applying game theory and strategic decisions, to decision factors in negotiations and how choices are made about insurance and health care.
    LanguageEnglish
    PublisherWiley
    Release dateFeb 28, 2002
    ISBN9780471150817
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