Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    From $11.99/month after trial. Cancel anytime.

    Blue Ocean Strategy for small and mid-sized companies in Germany: Development of a consulting approach
    Blue Ocean Strategy for small and mid-sized companies in Germany: Development of a consulting approach
    Blue Ocean Strategy for small and mid-sized companies in Germany: Development of a consulting approach
    Ebook69 pages1 hour

    Blue Ocean Strategy for small and mid-sized companies in Germany: Development of a consulting approach

    By Carsten Siegemund

    ()

    Read preview

    About this ebook

    Why does ‘value innovation’ play an important role for small and medium-sized enterprises (SMEs)? Innovation, besides imitation, is the foundation to conduct business and produce goods and services. Each company needs at least at one point or another during its lifecycle innovation to stay competitive within a market. Its importance increases throughout time because of new companies accessing existing domestic markets by overcoming the market barriers and the international integration of markets for global trading. Aside the well-known forms of innovation, a new type called ‘value innovation’ was developed and published in 2005. This new category is embedded as an essential part in a strategy theory recognized as ‘Blue Oceans’. This blue ocean strategy challenges companies to break out of their current market space.
    But is this kind of innovation really new and usable for general management consulting? The term ‘value innovation’ is not new within business science. However value innovation is used at a smaller scale. Nevertheless its meaning within the new theory which defines a new way to develop previously unidentified markets is crucial. It requires an overall new perspective of the management to plan and carry out its business processes. Therefore its advantages are only evident in a general strategy approach.
    Can this concept be turned into a consulting model to support SMEs? Why are SMEs the right target group? Small companies often seek a market niche which can be attained by differentiation in order to survive in competitive markets. Usually the managers are using business strategies like cost cutting or differentiation of products, processes or services to find this niche. This approach originates from the assumption that a group of buyers within the market is accessible or need the traded goods or services at another level of quality, prize, design or function. Could this new theory help establish new niches?
    The study will find answers to the questions mentioned above.
    LanguageEnglish
    PublisherDiplomica Verlag
    Release dateAug 30, 2008
    ISBN9783836614771
    Blue Ocean Strategy for small and mid-sized companies in Germany: Development of a consulting approach

    Related to Blue Ocean Strategy for small and mid-sized companies in Germany

    Related ebooks

    Business For You

    View More
    View More

    Related podcast episodes

    Related articles

    • UNLIMITED

      The Secret to Pitching

      May 1, 2017

      The Secret to Pitching
      2 min read

    • UNLIMITED

      Your Structured Approach To Brand Management Is Killing You

      Feb 11, 2018

      For many years now, academics and agencies have been developing scientific models to measure the strength of the brands we build. This is based on the prevailing wisdom that a good brand is one that grows in equity over time. The result is a (very re

      4 min read

    • UNLIMITED

      How to Beat the Odds Against Entrepreneurial Success

      Sep 1, 2021

      The majority of entrepreneurial start-ups don’t survive. Why is that? The failure rate is substantial: More than 30 per cent close after five years and about 50 per cent after 10 years. The failure rate is so high because, like all business leaders t

      5 min read

    • UNLIMITED

      Choosing Sales Activity That Determines The Best Outcome

      May 27, 2019

      IN THE NEXT look at our “8 levers of sales growth” series I tackle the decision between doing more volume of sales activity generally or focusing on more targeted sales activity. It seems like a simple answer, but it isn’t always as obvious as you’d

      2 min read

    • UNLIMITED

      Strategic Leadership For Growth In Turbulent Times1

      Jul 26, 2024

      In uncertain times, strategic leadership is crucial for navigating growth. Dr Peter Lorange, Honorary President of IMD, explores how executives can harness volatility to drive success. This blueprint proposes developing innovative programmes for lead

      9 min read

    • UNLIMITED

      Q & A

      Sep 1, 2024

      Regardless of industry, today’s leaders are facing a high degree of uncertainty—and there is no end in sight. What is your advice for them? Events that cause leaders to pause and rethink their organization’s growth pathway are increasingly common. As

      7 min read

    • UNLIMITED

      Rotman Management

      Sep 1, 2023

      Published in January, May and September by the Rotman School of Management at the University of Toronto, Rotman Management explores themes of interest to leaders, innovators and entrepreneurs, featuring thought-provoking insights and problem-solving

      1 min read

    • UNLIMITED

      The Resilient bt 500

      Nov 24, 2023

      THE SECOND WEEK of October saw something curious happen. The Indian stock markets were in the doldrums after a strong September—both the benchmark S&P BSE Sensex and the Nifty 50 had touched their respective all-time highs that month. But even as the

      7 min read

    • UNLIMITED

      PRODUCT REVIEW Cutting Edge and Innovative Products for Your Home Office

      Sep 29, 2022

      Having a smelly car only creates stress and anxiety — freshen up your ride with the minimalistic and all-natural PURGGO car air eco-purifier & freshener! It's made with pure and sustainable natural bamboo charcoal, which absorbs & eliminates odor ins

      3 min read

    • UNLIMITED

      Making Possibilities Happen: The Art of Seeing

      May 1, 2024

      WHILE WE DON’T OFTEN THINK ABOUT IT, every day we have an opportunity to positively alter our lives and those of other people. How? By bringing possibilities to life. Regardless of the realm we are focusing on, possibility is about the ability to see

      8 min read

    • UNLIMITED

      Q & A

      Sep 1, 2021

      You have said the global pandemic teaches us that “change is not a project with a beginning and an end”. What is it, then? If you look back at the 20th century, change was relatively rare. We had some massive shakeups in the forms of wars and economi

      6 min read

    • UNLIMITED

      The Disruptive Issue II

      Jan 1, 2019

      The Disruptive Issue II
      2 min read

    • UNLIMITED

      Pregnancy Prep For Dads-to-be

      May 23, 2022

      Pregnancy Prep For Dads-to-be
      6 min read

    • UNLIMITED

      Finding My Stride

      Jul 18, 2023

      Finding My Stride
      2 min read

    Related categories

    Reviews for Blue Ocean Strategy for small and mid-sized companies in Germany

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Blue Ocean Strategy for small and mid-sized companies in Germany - Carsten Siegemund

      Enjoying the preview?
      Page 1 of 1