Apartment Confidential: "Information so Imprortant, It Should Be Kept a Secret!"
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About this ebook
John Dessauer
John Dessauer; Pirate John has a rich history as an entrepreneur. He has been in a Managing Director/Owner position with companies in various industries, including: Environmental Services, Hospitality Services, Auto Services, Marketing, Education and Real Estate. Regarding real estate, John has transacted hundreds of deals in real estate in different sectors such as apartments, office buildings, retail, single-family homes and condominiums all within his personal portfolio. John has serviced other investors through his Brokerage and Asset Management firm Anton Agency/Anton Asset Management. Under John's direction, Anton Asset Management has managed and brokered over 2,000,000 of rental and retail square feet, which translates in over $100,000,000 in property values. He is a published author on 4 books on entrepreneurship and real estate investing. He has also hosted a nationally syndicated real estate investing show on Sirus/XM. John has a B.S. Degree in Biology and Business Administration/Economics from St. Ambrose University in Davenport, Iowa.
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Apartment Confidential - John Dessauer
Investors…)
Introduction
Congratulations!
Welcome to the world of real estate investing where one deal could change your life!
By accepting my invitation to teach you simple principles of real estate investing, you have taken your first step toward big profits and investment success.
The field of real estate investing may seem intimidating at first, but it shouldn’t. The reality is that buying duplexes, triplexes, and small apartment properties is much more straightforward than you may think. Even if you have no experience in this business, the information in this Book will prepare you to get started with confidence.
Let me tell you a little about my own experience in this business. I began my real estate career as an entrepreneur in the environmental industry. I went to work in corporate America after I graduated from college, but shortly made the decision to go off on my own.
My environmental company did a lot of things, but one of them was to clean up contaminated soils for projects that would later become real estate developments. I remember particularly working with one of the larger real estate developers in Chicago. I quickly did the math on his benefit of being in real estate, and knew that was the direction that I was going to go in. Real estate in general, trumps most other avenues to gain wealth. I talked about this subject in detail in my first book Real Estate H2O.
I worked hard, got a great education in the real estate business, and I loved what I did.
But I had one major frustration.
I was a young entrepreneur and didn’t know enough about managing my time in order to start my real estate investing in apartments. I struggled with that at first, but quickly became organized and focused. Looking back now, I felt like that was a big hurdle to overcome in order to have success in this business.
There are a lot of areas that you can get involved in with real estate investing, but I chose apartment building investing as my avenue. As a kid, in the South Chicago area I always lived in apartment buildings. I got to see all of the tenants, including my mother, struggle to go out and pay rent. Who benefitted in my eyes from that? The apartment building owner! I remember thinking at a young age, all of the tenants are really working for the owner of the building!
You’ll see that in addition to generating income and creating wealth for you, this is a business that can become a legacy to be passed to future generations.
Make no mistake, there were fearful moments and many times when I doubted myself. But I had seen so many examples of other people who had succeeded that I knew it was possible for me as well. I also knew that success in this business is more about taking action and doing something than waiting until you have a perfect plan.
For me, the time had come to follow the words of Dr. Martin Luther King:
Take the first step in faith. You don’t have to see the whole staircase, just take the first step.
I can assure you that I never had the luxury of seeing the entire staircase! But I had faith in my ability to adapt along the way and to succeed. And because I was able to do it, I know that you can too – especially since I am about to share with you all the lessons and insider secrets I learned along the way(shhhh! - Lets keep all of this between ourselves!)
Consider this Book to be the first step toward your prosperous future. Once you have mastered the techniques and strategies presented here, you will be prepared to venture far as an investor in real estate.
Let’s detail the steps covered in this Book that will help you become a successful investor within a few short weeks:
You will learn why buying apartments are the most sought-after properties in real estate today.
You will learn how to leverage your time and resources so that you can supplement your income and build your nest egg. That same apartment owner, always told me as a kid You will never work yourself rich.
To get rich, you have to put your money to work for you. And buying rental properties is a great way to do just that.
You will learn how to keep it simple. Once you have your step-by-step approach down pat, you will be able to repeat your efforts over and over again – as many times as you want – to build your holdings. You can use this information to buy two units, 20 units, or 200 units – whatever you feel comfortable with. And you can grow your business even more quickly as your assets and networks grow.
You will learn the invaluable methods that I have mastered over almost 20 years in the real estate industry.
You will learn how to engage the assistance of others to help you reach your goals. Anyone can be successful in this business but having qualified people on your team will catapult you to the finish line.
You will learn the fundamentals that will become the foundation for your investing business, whether you want to follow it full time or part time.
Best of all, you will learn how you can invest in larger properties without having todo any work! This information alone will put you at a great advantage over the majority of struggling investors. You are going to see secret tips throughout the book. These are real money making ideas that you can put to use immediately! But remember, keep quiet about them, we don’t want everyone to know our secrets!
Real estate provides a wonderful opportunity for all types of first-time investors. It is a world of pure entrepreneurism where anyone who is willing to put in the effort to learn the business and follow some basic procedures can develop a custom-tailored operation to supplement or replace your current income.
The powerful advantage that real estate offers is that there are so many ways to be successful following different strategies. While my program provides a template for a proven system (I proved it on myself!), you are free to deviate from my path and forge your own to make this business work for you.
This is not one of those get-rich-quick schemes that work for one percent of the people one percent of the time – usually by chance. This is a genuine business that you can learn and put into practice – probably sooner than you think. And you will learn everything you need to know to get started right here.
A duplex. My first Multi-Family property in a Chicago suburb..
Secret TIP: While you’re learning this business, set aside dedicated time, on a regular basis, for reading this Book and following your first steps to success. Make the effort now to fit this into your life, and watch your life change before your eyes!
Why Should You Listen to John Dessauer? (In His Words…)
I have bought foreclosures, short sales and single family houses, by the dozens. I have done fix and flips, and bought properties directly from banks and other financial institutions. I have bought multi-family units by the hundreds. I have bought office buildings, a retail center, designed and created a successful restaurant, and have done several design and construction projects in the residential market.
I have negotiated with some of the richest men on the planet. My largest real estate deal was $14,000,000 and my smallest deal was $9,000. I once bought a deal for $3,500,000 and in 18 months turned it into $5,600,000. (I have done several deals like that). I have have had a line of credit approved over the phone for $1,700,000 in 45 minutes(and started to use the money the next day)! I have also had Donald Trump state in the New York Post that I was a real estate expert that you must meet! I have developed innovative investing techniques and systems that have perplexed the most savvy investors, leaving them saying why didn’t I think of that?
With my environmental company that I started, and later sold, I created $5,000,000 in gross revenues within the first year and a half(from scratch). Most of that coming in a $12,000,000 dollar deal that I did that year with a fortune 500 company when I was working by myself in boxer shorts above my garage. My competitors? Two other fortune 500 companies. I won because I out thought them. Period.
I have personally coached and consulted everyone from factory workers, to doctors to professional athletes. I have made over a million dollars in 4 different companies. I have also written three books, hosted a National Radio show on Sirius XM, and have spoken in front of hundreds of thousands of people. My audiences have mostly been made up of people looking to learn from my experience. It is that experience that is your best teacher. But it’s not my successes, but my failures that you should consider why you should listen to me. I have become skilled at failing.
I have had to shut down companies. I have had to renegotiate with banks. I have had real estate foreclosed on. I have made mistakes in developing businesses. I have chosen bad business partners. I have let people down. I have sued and been sued. I have been ripped off by the hundreds of thousand of dollars. I have trusted in people that have had alternative motives. I have wasted money, a lot of money! I have spent money that I did not have. I let other people open my mail. I have made terrible decisions. I bought projects only to fail a short time later. I couldn’t pay people. People have not paid me. It is all of these failures that not only propel me to succeed, but make me a true champion!
I am qualified to work with you because I have walked through the battlefield and survived!
I have studied and worked and read and dreamt and hustled. I am here, and not going away!
I am ready, willing and able to help you go where ever you want to take your career during this crazy thing we call life! Through all of the success and failures, I have realized this:
Wealth has nothing to do with money, success has everything to do with failure, and life is as simple as you make it!
We have some great challenges coming our way as a country, as people and as individuals. We can control our destiny by the actions we take! I first want to identify our mistakes and challenges, and then provide solutions. Enjoy!
– Johnny D.
CHAPTER 1
An Overview of Buying Apartments
Despite the setbacks that were realized during the most recent recession, there is no question that investing in real estate is one of the most reliable and steadfast ways to create income and wealth. At the time of this writing, statistics point to the relatively small losses experienced by investors in multi-family dwellings. In fact, many economists are pointing out that the multi-family sector is actually making great strides in occupancy, rent increases, and pricing. It just makes sense: when