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    Brands and Bulls**t: Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.
    Brands and Bulls**t: Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.
    Brands and Bulls**t: Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.
    Audiobook6 hours

    Brands and Bulls**t: Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.

    Written by Bernhard Schroeder

    Narrated by Bernhard Schroeder and Sean Pratt

    5/5

    ()

    About this audiobook

    As a digital marketer, are you marketing banner ads or building brands? Do you even know what a brand decision tree or a category ladder is? Probably not. Well, it's not your fault. You most likely grew up inside of adigital marketing environment. You had no brand mentor. However, your future career success depends on your ability to grow from being a digital marketer to becoming a brand expert.

    Brands and Bulls**t. strips away the mystery of branding and gives you a branding primer necessary for every digital marketer. This new branding audiobook offers you the insight and tools to learn how to excel at marketing strategy and branding. It is filled with over twenty years of expertise working with some of the best brands and branding experts in the world. Add wisdom, knowledge and value to your marketing career. This audiobook will help you:
    Understand what branding in a digital world really means
    Learn how to create a powerful brand that creates a customer"feeling"
    Create specific brand strategies that really work in the marketplace
    Review ten possible brand strategies and understand their potential
    Understand how positioning and category ladders work and why
    Utilize tools like brand decision trees to simplify complex brand choices
    Create a branding strategy for a client or company that targets a blue ocean
    Begin to comprehend the NEW 4 P's of marketing and their impact
    Learn how to quickly create a brand plan with the BrandPlanr

    Whether you work at a brand or work in an agency, you need to understand exactly how to build and lead a brand. You need to believe that to be a great marketer, you just need more branding insight and tools. And you definitely need to understand the difference between branding and bulls**t. Achieve the marketing career you deserve. This is the branding primer every digital marketer has been waiting for. Enjoy.
    LanguageEnglish
    PublisherAscent Audio
    Release dateNov 3, 2017
    ISBN9781469008233
    Brands and Bulls**t: Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.
    Author

    Bernhard Schroeder

    BERNHARD SCHROEDER is a director at the prestigious Lavin Entrepreneurship Center at San Diego State University. Previously a senior partner at CKS Partners, the world's largest integrated marketing communications agency, he has served as a marketing and brand expert for successful start-ups such as Amazon and Yahoo as well as Fortune 100 firms such as Apple, Nike, Kellogg's, GM, and American Express.

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    • 5/5
      Excellent content and great learning. However, the editing is quite bad. Many repetations, especially examples of Amazon and Dollar Shave Cub.