Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit

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The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

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SUMMARY - Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit By Joe Pulizzi And Robert Rose

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The Hidden Power of Your Customers: 4 Keys to Growing Your Business Through Existing Customers

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What to Ask: How to Learn What Customers Need but Don't Tell You

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The Compass and the Nail: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet

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Summary, Analysis & Review of Robbie Kellman Baxter'sThe Membership Economy

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Drive Business Performance: Enabling a Culture of Intelligent Execution

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Authentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose

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Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position

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Tilt: Shifting Your Strategy from Products to Customers

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The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social

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Breakout Brands

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Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

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Honorable Business: A Framework for Business in a Just and Humane Society

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Viral Marketing Success

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Marketing Skills for Product Managers: How Product Managers Can Use Marketing to Make Their Product a Success

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The Innovation Code: The Creative Power of Constructive Conflict

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The Swipe-Right Customer Experience: How to Attract, Engage, and Keep Customers in the Digital-First World

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How to Lead with Purpose: Lessons in life and work from the gloves-off mentor

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Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More

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Branded!: How Retailers Engage Consumers with Social Media and Mobility

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Hello, My Name Is Awesome, 2nd Edition: How to Create Brand Names That Stick

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The Forgotten Art of Being Ordinary: A Human Manifesto in the Age of the Metaverse

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Brand vs Wild: Building Resilient Brands for Harsh Business Environments

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Agile for Everybody: Creating Fast, Flexible, and Customer-First Organizations

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Anticipate Failure: The Entrepreneur's Guide to Navigating Uncertainty, Avoiding Disaster, and Building a Successful Business

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Superfast: Lead at Speed

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Online Money Mine

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I Don't Just Work Here: The New Purpose of Workplace Culture

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New Digital Revolution Bundle, 2 in 1 Bundle

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Seeing What Others Don't: The Remarkable Ways We Gain Insights

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Company Rules: Or Everything I Know About Business I Learned from the CIA

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Getting Things Done: The Art of Stress-Free Productivity

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The Artist's Way at Work: Riding the Dragon: Twelve Weeks to Creative Freedom

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The End of the World is Just the Beginning: Mapping the Collapse of Globalization

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Habit 1 Be Proactive: The Habit of Choice

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Your Next Five Moves: Master the Art of Business Strategy

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Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly

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The Sociopath Next Door: The Ruthless Versus the Rest of Us

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Habit 3 Put First Things First: The Habit of Integrity and Execution

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Algorithms to Live By: The Computer Science of Human Decisions

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The Millionaire Next Door: The Surprising Secrets Of Americas Wealthy

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The Year of Less: How I Stopped Shopping, Gave Away My Belongings, and Discovered Life Is Worth More Than Anything You Can Buy in a Store

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Getting to Yes: How to Negotiate Agreement Without Giving In

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The Catalyst: How to Change Anyone's Mind

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Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind

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Collaborating with the Enemy: How to Work with People You Don’t Agree with or Like or Trust

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The TenX Rule: The Only Difference Between Success and Failure

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Necessary Endings: The Employees, Businesses, and Relationships That All of Us Have to Give Up in Order to Move Forward

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The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy

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The Secret to Money Masterclass

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Silva Mind Control Method Of Mental Dynamics

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Powerful Phrases for Dealing with Difficult People: Over 325 Ready-to-Use Words and Phrases for Working with Challenging Personalities

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Start With Why Summary

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Smart Money Smart Kids: Raising the Next Generation to Win with Money

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Thinking, Fast and Slow

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The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism

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The Layperson’s MBA: Skipping the Degree without Skipping the Important Lessons

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This Is Life: 10 Writers on Love, Fear, and Hope in the Age of Disasters

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Essentialism by Greg McKeown - Book Summary: The Disciplined Pursuit of Less

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Marketing Made Simple #4: What Specific Problem Do You Solve For Customers?: Can you name the specific problem your business solves for your customers? Identifying your customers' problem deepens their interest in the story you invite them in and shows you truly understand them. It’s the “hook” of your story, but without...

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From the Archive: Is Brand Awareness Overrated or Effective Marketing?: This week, we’re resharing one of our top episodes from the archive. Enjoy, and we’ll be back with new content next week! Brand is far more measurable today than it was even five years ago. So why are we still questioning brand’s value? Maybe because...

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164 How to be a Legendary Creator/Writer: Sachit Gupta & Christopher Lochhead Unpack #1 Bestseller Snow Leopard: Recently, I was a guest with the legendary Sachit Gupta on his fantastic podcast called Conscious Creators, which I highly recommend. During our conversation on his podcast, we unpack Category Pirates’ most recent book Snow Leopard.

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429: Better Remote Onboarding: This week, we talk about the messy nature of remote onboarding and share our tips to make it suck just a little less. In the Sidebar, we talk about the visual design for the heads up display used in televised sports.

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BNI 565: Tim & Raef's Reads - Building a Story Brand: In this episode of Tim & Raef's Reads we review Building a Story Brand by Donald Miller!

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How to Build a Luxury Brand From Scratch: Linjer sells minimalist goods made using the finest natural materials. On today's episode, we speak with Linjer's Roman Khan and Jennifer Chong and learn how they built a luxury brand through crowdfunding.

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BDTP. Link Building Strategy with Alan Silvestri: Today we have another episode of Better Done Than Perfect. Listen in as we talk with Alan Silvestri, founder of Growth Gorilla and expert in link building. You'll learn how to keep up with your SEO competitors, how to estimate the quantity and types of links you will need, strategies for link building outreach, tools of the trade, and more.

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261 Fanocracy by David Meerman Scott: Fanocracy: Turning Fans into Customers and Customers into Fans by David Meerman Scott and Reiko Scott From the bestselling author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.   How...

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How to Build Your Personal Brand: Top Tips for 2023

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BDTP. Web Copy for SaaS with Ekaterina Howard: Today we have another episode of Better Done Than Perfect. Listen in as we talk with Ekaterina Howard, a conversion copywriter and strategist. You'll learn about common SaaS copywriting crimes, how to be consistent with your messaging, how to research for the voice of the customer, how to utilize long-form content, and more.

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Episode 162: Designing for Behavior Change with Amy Bucher: How do you design a product that truly changes people’s lives? Our guest today is Amy Bucher — a UX specialist focusing on behavior-change design, and the author of Engaged. You’ll learn about the core principles of behavior-change design, how to help users achieve their goals, how accountability works, and how to craft an engaging and motivating product experience.

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Zig Secrets: Sales Secrets From One of The Greatest Salesmen Who Ever Lived with Joe Polish, Dean Jackson, Mark Timm, Kevin Harrington, and Jason Fladlien - I Love Marketing #316: Master motivator and salesman Zig Ziglar is one of the most important people any entrepreneur, business owner, millennial, inventor, salesperson and more can learn from In this special episode of I Love Marketing Joe Polish, Dean Jackson, Mark Timm,...

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Presentable 88: Good Design Can Help Us Change: Special guest Dr. Amy Bucher joins the show. Her new book, “Engaged: Designing for Behavior Change” shows how psychology can be used as a design tool to help empower people to make positive changes in their lives.

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3 in 15: Luxury marketing in an era of change

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Growing Your ESOP to a New Level, 296: In our previous conversation with Jeff Taylor (episode 292) we introduced the idea of ESOPS (Employee Stock Ownership Plans) as a way to give true ownership to your manufacturing business employees. We invited Jeff back for this episode to tell us...

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Nir And Far: Business, Behavior, and the Brain (Preview)

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282 | 10 Workshop Facilitation Skills & Techniques To Boost Success

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SPOS #495 - Madison Avenue Manslaughter With Michael Farmer: Welcome to . The book , has been sitting - front and center - on my desk since it was released in June of last year. I've been reading it slowly. Very slowly. Trying to deconstruct and define the path for both my agency, , and this industry that...

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Ryan Levesque, Creator of the Ask Method, on How to "Choose" the Right Niche for Your Business

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#56: The lazy, scared and overwhelmed consumer: <p>Wondering why your latest product won’t sell? Well it might be due to lazy, scared and overwhelmed consumers. These are the three big barriers stopping customers from making a change and buying your product. In this episode, my guest Bri Williams talks through her model for behavior change highlighting some crucial marketing tips.</p> <p><a href="https://www.briwilliams.com/"><strong>Bri’s website: https://www.briwilliams.com/</strong></a></p> <p><a href="https://www.briwilliams.com/about-influencing-action-course"><strong>Bri’s Influencing Action Course: https://www.briwilliams.com/about-influencing-action-course</strong></a></p> <p><a href="https://science-of-marketing.teachable.com/"><strong>The Science of Marketing Course: https://scienceofmarketing.teachable.com</strong></a></p> <p><a href="http://www.nudgepodcast.com/mailing-list"><strong>Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list</strong></a></p>

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More Important Than Money, A Discussion With Agency Owner Robert Lee | Ep #676: Would your agency keep running and growing if you had to take a month off tomorrow? Or would it all fall apart? Which systems could you start implementing right now to keep this from happening? Today’s guest went through difficult times last year...

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#657 What is SEO Branding? w/ Mordy Oberstein, Head of SEO Branding at Wix: In this episode we're joined by Mordy Oberstein, Head of SEO Branding @ Wix. Mordy is an experienced marketer, having worked with Rank Ranger, SEMRush and currently oversees SEO Branding at Wix. In the episode we break down what SEO branding is, the overlap between SEO and branding, and we surface Mordy's advice on how to excel in this marrying of two important marketing disciplines. In this episode we discuss:What is SEO branding?Why brands need to move beyond copycat contentDoes Wix consider brand management for other marketing disciplines?How to priortise your efforts on topics that communities care aboutHow does Wix prompt feedback from the SEO community? CONNECT WITH MORDY/WIX: https://twitter.com/MordyObersteinhttps://www.linkedin.com/in/mordy-oberstein-12551715/https://www.wix.com/https://www.wix.com/seo/learn CONNECT WITH SCOTT:[email protected]://www.linkedin.com/in/scottcolenutt C

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Donald Miller on Why Building a Storybrand Motivates Buying Decisions – Episode #97: One of the most influential books in Anthony's life in recent years has been Donald Miller’s, “ A Million Miles in a Thousand Years.” Since the publication of that book, Donald has written another, this time oriented toward business.

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105 | Digital marketing strategies for product businesses with Allie Morris Nute, Verb House Creative: Our guest today is Allie Nute, the creative lady behind Verb House Creative. Allie provides content creation, digital marketing management and consulting services to incredible, creative businesses - businesses with personality, heart and dedication....

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Gong’s Content Playbook with Devin Reed of Clari: In this episode, Tom Hunt interviews Devin Reed, a renowned B2B content marketing expert. Devin's experience at Gong and Clari provides valuable insights into successful B2B content creation.

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How Local Businesses Can Crush It On Social (And Keep Customers Coming Back... Without Spending a Dime)

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How to Build a Brand That is Simply YOU with Jessica Zweig: My friends, you are in for a REAL treat today! My DEAR friend Jessica Zweig is in the community today sharing her story and tips on how to build a brand. One that is valuable, relatable, and REAL. The secret? You just have to "Simply BE". This is a...

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Three Behavioral Science Tips for Better Marketing Results

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Charles Duhigg on Supercommunicators: What happens when a group of hedge fund managers share the last time they cried?

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Interview: The Achievement Habit by Bernard Roth: Bernard Roth has been a Professor of Engineering at Stanford for over FIFTY (!!) years. A pioneer in the field of robotics, Bernie is one of the founders of the famed d.school at Stanford. In this great book, he brings the concepts of design thinking...