Previously, we discussed the challenges of developing article ideas, finding appropriate markets to query, building a professional portfolio, and the value of multiples in freelance success. Here, we’re going to pull it all together as we explore the most effective ways to squeeze every penny from each idea we develop.
When working with students I often use the fictional example of a firehouse dog that has been recognized with a national award for saving the life of one of its human colleagues. This is a good example of the kind of humaninterest feature that would appeal to the local newspaper as well as regional and national publications.
What specific markets might be interested in this story? Some are immediately apparent: national dog/pet magazines and
