French jeweller Fred recently made its official entry into the Thai market and to celebrate, it held a gala dinner at the Grand Ballroom of Four Seasons Hotel Bangkok this January, which was attended by a star‑studded guest list of Thai celebrities, including newly appointed friend of the brand Dew Jirawat, actors “Mew” Suppasit Jongcheveevat, “Jaylerr” Kritsanapoom Pibulsonggram, “Oab” Oabnithi Wiwattanawarang and “Thanaerng” Kanyawee Songmuang, and Miss Universe Thailand 2023 Anntonia Porsild. Members of the regional media, including Tatler Singapore, also joined in the celebrations.
The house of Fred was founded in Paris in 1936 by Fred Samuel, who was born into a family of gem dealers. Having grown up in the vibrant Argentine capital of Buenos Aires, the late founder is known to