ric Crawford says that he tends to be obsessive about many things. At the top of his list is creating the most efficient processes for serving smart home clients in the Treasure Valley region of Idaho. As the owner of The Loop, a custom integration firm in Boise, ID, Crawford is committed to finding the best ways to design, install, and service integrated home systems. But he also knows when to turn off from the day to day and tune in to valuable family time while on vacation. When we reached out to him recently, Crawford was on one of these vacations, doing a “digital detox,” completely disconnected from tech for 11 days. That's where today's conversation starts, but then we learn so much more about Crawford's unique path from an early career in product engineering, podcast, has been edited for length and clarity.
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