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    NZBusiness+Management

    Safety in numbers

    May 27, 2019 3 minutes

    FOLLOWING THE

    terrorist attack in Christchurch, a call went out from the the Association of New Zealand Advertisers and the Commercial Communications Council for companies to suspend their advertising on social media. The aim was to force Facebook and other platform owners to take steps to effectively moderate hate content before another tragedy was streamed online.

    Many companies followed the call, including our own – not because we thought the loss of the minimal amount we spend on Facebook

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