Why Witchcraft Is on the Rise

Juliet Diaz said she was having trouble not listening to my thoughts. “Sorry, I kind of read into your head a little bit,” she told me when, for the third time that August afternoon, she answered one of my (admittedly not unpredictable) questions about her witchcraft seconds before I’d had a chance to ask it. She was drinking a homemade “grounding” tea in her apartment in a converted Victorian home in Jersey City, New Jersey, under a dream catcher and within sight of what appeared to be a human skull. We were surrounded by nearly 400 houseplants, the earthy smell of incense, and, according to Diaz, several of my ancestral spirit guides, who had followed me in. “You actually have a nun,” Diaz informed me. “I don’t know where she comes from, and I’m not going to ask her.”

Diaz describes herself as a seer capable of reading auras and connecting with “the other side”; a plant whisperer who can communicate with her succulents; and one in a long line of healers in her family, which traces its roots to Cuba and , who settled in parts of the Caribbean. She is also a professional witch: Diaz sells anointing oils and “intention infused” body products in her online store, instructs more than 8,900 witches enrolled in her online school, and leads witchy workshops that promise to leave attendees, earned more than half a million dollars from her magic work and was named Best Witch—yes, there are rankings—by .