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Disney CEO Bob Iger Has Lessons On Fostering Creativity — And Acquiring It
The head of The Walt Disney Company has a new book, The Ride of a Lifetime, a memoir of what he's learned in 15 years there — encompassing the purchases of Pixar, Lucasfilm and 21st Century Fox.
Before Bob Iger took over as CEO of The Walt Disney Company in 2005, Disney's stock value was stagnant. Its studios, networks and theme parks had lost some of their magic.
"We were embattled and somewhat discouraged and not as optimistic as we needed to be," he says. "And we needed to find our way."
How Iger turned the company around is chronicled in his new business memoir, The Ride of a Lifetime: 15 Years as CEO of The Walt Disney Company. The book is being published as he looks toward his retirement in 2021.
He writes about working his way up the entertainment ladder, starting with menial jobs on soap operas
