Empowering a global community of investors
As a leader in social investing, eToro aims to revolutionize the way people invest while helping to grow their financial know-how
eToro is the trading and investing platform that empowers you to grow your knowledge and wealth as part of a global community.
We all want our money to work harder. Some of us are beginners, some more experienced, but we all wish that we could do better.
eToro was founded in 2007 with the vision of a world where everyone can trade and invest in a simple and transparent way.
We believe there is power in shared knowledge. So we’ve created an investment community built around social collaboration and investor education. Our platform is designed to provide you with the tools you need to grow your knowledge and wealth.
We can become more successful by investing together.
JAN 2007
eToro is born
Three entrepreneurs set out to disrupt the world of trading. Their mission: To make trading accessible to anyone, anywhere, and reduce dependency on traditional financial institutions.
SEP 2007
Visual FX trading platform
The first iteration of eToro: an online trading platform that makes trading easy to understand, and even fun, using graphic representations for various financial instruments.
MAY 2009
WebTrader
eToro launches its cutting-edge, intuitive trading platform, enabling anyone, anywhere to trade financial assets online. WebTrader included professional tools for both beginner and advanced traders.
JUL 2010
OpenBook
The world’s first social investing platform, enabling anyone in the world to join the Fintech revolution by copying other successful traders using the innovative CopyTrader™ feature. The platform attracted global attention, winning Finovate Europe Best of Show for 2011.
APR 2012
The eToro mobile app
Both WebTrader and OpenBook made available via a handy mobile app. Using their Apple or Android smartphone, clients could perform any action on the platform on the go.
JUL 2013
Introducing stocks
Alongside commodities, currencies and other assets on eToro, a wide selection of stocks was added (and is ever-growing), enabling traders to diversify their portfolios even further and by investing in the global stock market.
OCT 2015
The new eToro
Integrating both WebTrader’s online trading capabilities and OpenBook’s social trading features into one intuitive and innovative interface.
FEB 2016
Introducing Smart Portfolios™ (formerly known as CopyFunds)
Smart Portfolios group assets together based on a theme or strategy, such as 5G, cloud computing and renewable energy. Some use advanced algorithms, machine learning and AI to build investment strategies and curate assets to form portfolios based on market conditions.
FEB 2017
Adding crypto*
After pioneering Bitcoin trading in 2013, eToro expanded its digital asset offering, enabling clients to trade and invest in Ethereum and other popular cryptos.
*Crypto trading is not available in NY, NV, HI, Puerto Rico and US Virgin Islands.
MAR 2019
US crypto platform
eToro begins Phase 1 of servicing the American market, bringing US clients our unique offering. What began as a crypto only platform has since expanded to also include stocks and options.
MAY 2019
Introducing 0% commission stocks to the world
Setting the world free of commission. Zero commission means that no additional fee has been charged on top of the market spread. eToro never charges any management, administration, or ticketing fees.
NOV 2021
Launch eToro Money
eToro Money is a financial service offering users an holistic approach to investing. Providing an account, a Visa debit card, and an app for easy management, eToro Money allows users to enjoy instant withdrawal and no FX conversion fees.
JAN 2022
Stocks, crypto, and beyond
eToro launches stock investments in the US, with fractional share investing and zero commission on an array of stocks and ETFs available to a majority of states.
OCT 2022
Launch eToro Options
eToro Options officially launches in the US, providing users with more ways to invest. With the eToro Options app, users can explore, learn, and trade options on an easy-to-use and intuitive platform commission-free.