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18 best men's colognes of 2023
Photo: Nordstrom

The 20 Best Colognes For Men, Tested by Grooming Experts

It's time to choose your very own signature scent.

By and

Picking out a signature scent can be a daunting task. How on earth do you go about identifying a blend of smells that perfectly captures the multifaceted nature of your identity, or, hell, your very sense of self?

The thing about fragrances is that they’re complicated, but they don’t have to be. A general understanding of fragrance-speak is helpful, especially when you’re going in blind. The most important thing to know is the scent pyramid: top, heart, and base notes. Top notes are what you smell immediately and dissipate fastest; the heart is, well, the heart of the scent and what you smell after the cologne has “dried down” after a little bit; and the base notes are the core smell that stays on your skin the longest. If I lost you, don’t worry. You can still find your perfect cologne without any of that.

You literally just have to follow your nose. Like, just find one that smells good to you. It’s always nice to know what kind of scents you gravitate toward—woods, spices, freshness—to help cut through the options quickly. But even with that knowledge, the most important thing you need to do is put that nose to the bottle.

And listen, a lot of cologne advertisements promise, in one way or another, to make you smell like someone. A model. An actor. Some distorted, fantasy version of yourself. Forget that. Instead, choose a signature scent that smells like you, in all your glorious multifaceted-ness. Remember, colognes aren’t just about smelling good; they’re also about how they make you feel. And to find the one that makes you feel like you, start here.

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best classic cologne

Chanel Bleu de Chanel

Bleu de Chanel

If you want something low key, you can't do better than Bleu de Chanel. It's the fragrance for guys who think they don't like fragrance.

Fragrance FamilyWoody, fresh
NotesLemon zest, bergamot, mint, artemisia, lavender, pineapple, geranium, green notes, sandalwood, cedar, amberwood, Iso E Super, tonka bean
Size1.7 oz, 3.4 oz, 5 oz
best sexy cologne

Gucci Guilty Eau de Parfum Pour Homme

Guilty Eau de Parfum Pour Homme

This cologne has a bit of hot chili pepper in the mix, and, honestly, how can you not love a cologne with a bit of hot chili pepper in the mix? If you still need convincing, though, the patchouli and cedar—not to mention the dash of florals—should do the trick.

Fragrance FamilyWoody, spicy
NotesRose, red chili pepper, balsamic vinegar, salt, lavender, orange blossom, neroli, cedar, patchouli
Size1.6 oz
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best crisp cologne

HERMÈS H24 Eau de Toilette

H24 Eau de Toilette

The dominant note in this fresh, green cologne is clary sage, which somehow smells earthy and fresh at the same time. At first smell, it’s crisp and light, but as it dries down the rich rosewood and narcissus reveal themselves. It doesn’t stop there; the note of sclarene, a molecule that smells metallic, gives an electric buzz that you can’t quite put your finger on and adds a depth you won’t find in other fresh colognes.

Fragrance FamilyFresh
NotesClary sage, narcissus, Palisander rosewood, sclarene
Sizes1.6 oz, 3.3 oz, 5.9 oz
best aquatic cologne

Giorgio Armani Acqua Di Giò Eau de Toilette

Acqua Di Giò Eau de Toilette

Acqua Di Giò is one of the most popular colognes, and to be honest, we get why. It's earthy and woody (thank goodness for natural fragrances) with masculine notes of green tangerine, persimmon, and rosemary.

Fragrance FamilyFresh
NotesLime, lemon, bergamot, jasmine, orange, mandarin orange, neroli, sea notes, jasmine, calone, rosemary, freesia, peach, hyacinth, cyclamen, violet, coriander, rose, nutmeg, mignonette, white musk, cedar, oakmoss, patchouli, amber
Size1.7 oz, 3.3 oz
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best subtle cologne

Jo Malone London Wood Sage & Sea Salt Cologne

Wood Sage & Sea Salt Cologne

Surely, no cologne list is complete without Jo Malone London. One of the best scents for everyday, this cologne evokes the seaside and waves crashing onto rocks, with woody, earthy notes of sea salt and sage.

Fragrance FamilyFresh
NotesSea salt, sage, grapefruit, ambrette, seaweed
Size30 ml, 50 ml, 100 ml
best luxury cologne

Louis Vuitton Imagination Cologne

Imagination Cologne

Perfumers use amber to add warmth and depth to colognes and this one has a lot of it. But unlike other amber-forward scents, which can sometimes be heavy, this one also has a lot of citrus in the mix along with other notes of cinnamon, ginger, and neroli. It definitely doesn’t smell like your typical men’s cologne, which is exactly the point.

Fragrance FamilyFresh
NotesCitron, Calabrian bergamot, Sicilian orange, Tunisian neroli, Nigerian ginger, Ceylon cinnamon, Chinese black tea, ambroxan, guaiac wood, olibanum
Size3.4 oz, 6.8 oz
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best warm cologne

Diptyque Orphéon Eau de Parfum

Orphéon Eau de Parfum

Inspired by a specific 1960s-era cafe in Paris called The Orpheon, this deep fragrance blends notes of tobacco and burnished wood to create a warmth that feels old, but in a good way. There are also notes of tonka mean (which smells kind of like vanilla) and juniper berries (which smells a little like gin). It’s the kind of cologne you wear when you want to pretend you’re somewhere else.

Fragrance FamilyWoody, fresh
NotesJuniper berries, jasmine, powdery notes, cedar, tonka bean
Size2.5 oz
Best Vanilla Cologne

D.S. & DURGA Deep Dark Vanilla Eau de Parfum

Deep Dark Vanilla Eau de Parfum

This bold yet wearable fragrance is undeniably vanilla, but the overall sweetness of the note is tempered with a bevy of green from cypress, vine, and hay and grounded with patchouli for a darkly masculine vibe perfect for winter.

Fragrance FamilySpicy
NotesCabrueva, pink pepper, orchid, vanilla leaves, cypress, vine, dark patchouli, vanilla absolute, hay
Size50 ml
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Best Woody Cologne

BURBERRY Hero Eau de Toilette

Hero Eau de Toilette

The hero in question in this masculine cologne is wood—and a lot of it. There are three different kinds of cedar in the base (Atlas cedar, Virginia cedar, and Himalayan cedar) that give it a wood-forward but still richly layered aspect. There’s also a healthy dose of spiciness coming from both black pepper and juniper in the heart and a touch of fresh bergamot in the top to open up your palette.

Fragrance FamilyWoody, spicy
NotesBergamot, juniper, black pepper, Atlas cedar, Virginia cedar, Himalyan cedar
Size1.6 oz, 3.3 oz, 5 oz
Best Cozy Cologne

Brunello Cucinelli Pour Homme

Pour Homme

Like the quietly luxurious clothes Cucinelli is known for, the house’s first fragrance feels like wrapping yourself in the softest cashmere sweater possible. Top notes of ginger and bergamot open with freshness which quickly gives way to green and woody clary sage, cypress, and juniper before drying down to a smooth, warm finish of clearwood and Ambrox Super.

Fragrance FamilyFresh, spicy
NotesGinger, Calabrian bergamot, black pepper, clary sage, cypress, juniper, angelica, ambrox super, clearwood
Size3.4 oz
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Best Oud Cologne

TOM FORD Oud Wood Eau de Parfum

Oud Wood Eau de Parfum

Choosing a favorite Tom Ford fragrance can be an exercise in futility because they’re just all so damn good, but you can’t go wrong with a classic. Oud Wood, one of the original scents in the collection, continues to be a crowd pleaser and the luxurious mix of oud, sandalwood ,and Chinese pepper smells incredible on literally every man.

Fragrance FamilyWoody, spicy
NotesAgarwood, Brazilian rosewood, cardamom, sandalwood, sichuan pepper, vanilla, vetiver, tonka bean, amber
Size1 oz, 1.7 oz, 3.4 oz
Best Spicy Cologne

Dior Sauvage Eau de Toilette

Sauvage Eau de Toilette

At this point, Sauvage is a men’s cologne icon. Known for its fresh, spicy kick that dries down to a warm wood vibe, it’s modern and masculine and extremely versatile. Wear it to inject a little flair into your daytime vibe or turn on the charm at night.

Fragrance FamilyFresh, spicy
NotesCalabrian bergamot, pepper, sichuan pepper, lavender, pink pepper, vetiver, patchouli, geranium, elemi, ambroxan, cedar, labdanum
Size1 oz, 2 oz, 3.4 oz, 6.7 oz
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Best Floral Cologne

Le Labo Lavande 31 Eau de Parfum

Lavande 31 Eau de Parfum

The floral cologne for guys that don’t like florals, this unisex scent doesn’t shy away from the fresh, clean smell of lavender, but dirties it up with a base note of musk to give it an earthy, sweaty sensibility which also allows the smooth warmth of tonka and amber to come through.

Fragrance FamilyFresh, floral
NotesNeroli, bergamot, lavender, musk, tonka, amber
Size0.5 oz, 3.4 oz
Best Musky Cologne

Perfumehead Cosmic Cowboy

Cosmic Cowboy

The best colognes don’t just smell great—they tell a story. This standout from L.A.-based Perfumehead is all about the smokey cowboy bars of the 1970s Sunset Strip, which are brought to life with notes like spicy cinnamon bark, smoky tobacco leaf, boozy whiskey, smooth suede, and sweaty black musk. It’s masculine, sexy, and nostalgic.

Fragrance FamilySpicy
NotesCinnamon, galbanum, orris root, whiskey, angelica root, tobacco leaf, amber, suede, black musk, cacao
Size50 ml, 100 ml
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Best Traditional Cologne

Creed Aventus

Aventus

This is one of the most popular and iconic men’s colognes of all time for a reason. It’s packed with sweet, fruity notes like bergamot, lemon, black currant, and pineapple yet is still classically masculine thanks to a base of patchouli, cedarwood, birch, musk, and oakmoss. Known for its longevity, this luxe cologne is crowd pleasing enough to be a daily signature scent and unexpected enough to be reserved for special occasions.

Fragrance FamilyFresh, sweet
NotesBergamot, black currant, apple, lemon, pink pepper, pineapple, patchouli, Moroccan jasmine, birch, musk, oak moss, ambroxan, cedarwood
Size0.33 oz, 1 oz, 1.7 oz, 3.3 oz
Best Trendy Cologne

Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum

Baccarat Rouge 540 Eau de Parfum

Sometimes fragrances hit it big right away and sometimes it’s a slow burn. This warm, floral, woody unisex scent exploded a couple of years ago, especially among men, after being somewhat of an under-the-radar sleeper hit for years. It smells rich, elegant, and modern—a scent that is still slightly unexpected on a man, but is also instantly recognizable to those in the know.

Fragrance FamilySpicy, floral
NotesSaffron, jasmine, amberwood, ambergris, hedione, fir resin, cedar, sugar, ambroxan, oakmoss
Size1.2 oz, 2.4 oz, 6.8 oz
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Best Vetiver Cologne

Editions de Parfums Frederic Malle Vetiver Extraordinaire

Vetiver Extraordinaire

Fans of vetiver love this fragrance simply because it has the highest concentration of vetiver you can find (seriously) which is undeniable in both quality and quantity. As it evolves and reveals other notes like sandalwood, oakmoss, and musk, it takes on a deeper, layered quality that’s incredibly magnetic.

Fragrance FamilyFresh
NotesBergamot, bitter orange, pink pepper, vetiver, cashmeran, cedar, sandalwood, oakmoss, musk
Size50 ml
Best Intellectual Cologne

BYREDO Bibliothèque Eau de Parfum

Bibliothèque Eau de Parfum

One of the original and best-selling colognes in the popular Byredo collection, this intellectual scent may smell sweet at first thanks to notes of peach, plum, peony, and violet, but it dries down to something sexier thanks to base notes of leather, patchouli, and smooth vanilla. Consider it one of the ultimate cool-guy colognes.

Fragrance FamilyWoody
NotesPlum, cinnamon, leather accord, violet, birch woods, patchouli, vanilla
Size50 ml
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Best Herbal Cologne

MALIN+GOETZ Cannabis Eau de Parfum

Cannabis Eau de Parfum

It's not going to make you smell like you just smoked a joint in the literal sense, but this herbal, green, woody scent, with just a hint of smoke and floral notes, captures the idea of weed pretty darn well. It's one of those tongue-in-cheek scents that you can wear anywhere but still gives a little elbow to the ribs of the establishment.

Fragrance FamilyWoody, spicy
NotesBergamot, black pepper, cedarwood, muguet, magnolia
Size50 ml
Best Warm Weather Cologne

Versace Eros Eau de Toilette

Eros Eau de Toilette

If there is one thing this charismatic, fresh, and fun fragrance can guarantee, it’s compliments. It’s one of those colognes that’s popular for a reason: It’s just damn good. There’s a lot going on in the formula: a fresh top of mint, green, apple and lemon; a smooth middle of tonka bean and ambroxan; and a woody, sultry base of cedar, vetiver, and vanilla.

Fragrance FamilyFresh
NotesMint, green apple, lemon, tonka bean, ambroxan, geranium, Madagascar vanilla, Virginia Cedar, Atlas cedar, vetiver, oakmoss
Size1.7 oz, 3.4 oz, 6.7 oz
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