Forecasts
| Jun 17, 2024
Source: EMARKETER Forecast
Forecasts
| Jun 12, 2024
Source: EMARKETER Forecast
Forecasts
| Jun 12, 2024
Source: EMARKETER Forecast
Forecasts
| Jun 6, 2024
Source: EMARKETER Forecast
Forecasts
| May 15, 2024
Source: EMARKETER Forecast
On today's podcast episode, we discuss whether Facebook actually has a young person problem, what will be the most popular kinds of interactive ads, if Amazon’s ‘Just Walk Out’ cashierless technology has found a new home, can a ‘Spotify for news’ like service work, where Americans are moving too in the country, and more. Tune into the discussion with analysts Evelyn Mitchell-Wolf and Max Willens, and vice president of Briefings Stephanie Taglianetti.
Audio
| Sep 13, 2024
On today's podcast episode, we discuss what to make of Google deciding to keep cookies, whether a Spotify for movies service could work, if people will want to have a conversation with their newspaper, if Disney can be as addictive as Netflix, why there are more Olympic teams than countries, and more. Tune in to the discussion with host Marcus Johnson, our analysts Ross Benes and Blake Droesch, and vice president of content Paul Verna.
Audio
| Jul 26, 2024
Our latest forecast for 14 countries and three regions shows sustained healthy growth for podcast listenership in most markets, even as the boom years are winding down.
Report
| Nov 2, 2023
Report
| Mar 17, 2023
Streaming music, podcasts, and radio apps have changed the complexion of audio listenership in Canada. Over the past decade, digital audio has grown to a level that now rivals the traditionally strong radio listener base.
Report
| Sep 19, 2023
On today's podcast episode, we discuss whether teens will need permission to access social media, if companies saying goodbye to the CMO role is a good move, Spotify's video plans, the path for ride-hailing firms, better ways to measure progress, and more. Tune in to the discussion with our analysts Ross Benes, Carina Perkins, and Max Willens.
Audio
| Apr 5, 2024
Forecasts
| Aug 24, 2023
Source: EMARKETER Forecast
Those ages 25 to 34 are most likely to listen to podcasts weekly. The top podcast topics for Hispanic listeners are entertainment and pop culture (56%), comedy (53%), and history (45%). Hispanic podcast listeners tend to make more money than the median household income. Around 32% of weekly podcast listeners reported making more than $75,000 in 2022, according to Edison Research and SXM Media.
Report
| Mar 19, 2024
Exclusive podcasts didn’t pay off for Spotify: With slower listener growth overall, the company is bringing some shows to rival audio platform
Article
| Apr 20, 2023
Podcasts Drive Creator Earnings From Digital Audio
Article
| Sep 6, 2024
On today's podcast episode, we discuss how Spotify reached sustained profitability, what a “deluxe” tier might look like, and where the audio streaming giant goes from here. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.
Audio
| Jul 30, 2024
Gen Z listeners aren’t big on podcasts: That’s a problem for Spotify, which is trying hard to get young listeners on board.
Article
| Jun 27, 2022
YouTube is the preferred podcast platform among US listeners of this medium, according to Morning Consult. Spotify takes second place, followed by Apple Podcasts and Pandora.
Article
| Mar 15, 2023
Chart
| Mar 13, 2024
Source: Rakuten; Asahi Group; Otonal
Chart
| Mar 13, 2024
Source: Rakuten; Asahi Group; Otonal
On today's podcast episode, we discuss why fewer folks are signing up to Spotify, whether breaking out an audiobook-only tier makes sense, and how much a speculative 'Music Pro' can move the needle. Tune in to the discussion with our analyst Ross Benes.
Audio
| May 2, 2024
On today's podcast episode, we discuss what happens now that the TikTok ban bill has been signed into law, whether AI is ready to significantly change search, the likelihood that Threads ads will be a hit, what social commerce's ceiling will be, the WNBA and the sports gender pay gap, and more. Tune into the discussion with analysts Jasmine Enberg, Minda Smiley, and Max Willens.
Audio
| Apr 26, 2024
On today's podcast episode, we discuss which digital behaviors Hispanic Americans over-index on, how they get their news, and what advertisers should consider when trying to reach and market to these folks. "In Other News," we talk about where in the world people use social media the most and how kids use the internet. Tune in to the discussion with our analysts Matteo Ceurvels and Paola Flores-Marquez.
Audio
| Apr 8, 2024
On today's podcast episode, we discuss our changing digital media consumption habits: how much time we spend per day with media, how TV watching is holding up, how much we digitally multitask, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and director of forecasting Oscar Orozco.
Audio
| Apr 4, 2024
On today's podcast episode (part 2), we discuss what the end of cookies means for publishers, what new media business models look like, and who's done the best job of pivoting to digital. "In Other News," we talk about when brands should disclose that they have used AI and whether Spotify's new video learning courses can move the needle. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.
Audio
| Apr 2, 2024