Metaverse set to grow to $54.5 billion by 2028: Meta's one of many believers in the category.
Article
| Jul 12, 2024
Some stability will finally emerge in Asia-Pacific’s retail sector after several years of disruption from the pandemic. But the market and businesses will be unsettled, beset by a new wave of technological disruption from AI, the metaverse, and more.
Report
| Dec 5, 2023
Chart
| May 29, 2024
Source: Dentsu; Toluna
Chart
| May 15, 2024
Source: S&P Global Market Intelligence
Article
| Feb 2, 2024
On today's podcast episode, we discuss what artificial general intelligence (AGI) is capable of, why everyone is rushing to create it, and how close we are to reaching it. "In Other News," we talk about 'Ready Player One' becoming a metaverse experience and how we will start controlling our smart homes. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Audio
| Feb 5, 2024
Audio
| Jan 29, 2024
Metaverse hype may have died down, but tech companies are still investing in VR. And a crop of new devices will continue to expand audiences—albeit slowly.
Report
| Apr 13, 2023
Walmart, for example, launched two metaverse experiences on the platform in September 2022. Walmart was also the first merchant to sell physical items on Roblox with its user-generated content (UGC) creator partners and later with e.l.f. Beauty. Our take: Having a large base makes Roblox an enticing platform to experiment with ecommerce.
Article
| Sep 9, 2024
Report
| Jan 17, 2023
Metaverse market set for rapid growth through 2028, despite setbacks. US game ad revenues growth slows. Roblox's new video ads take aim at the lucrative Gen Z market. Methodology: Data is from an April 2024 CivicScience study as cited in company blog. Surveys of US adults ages 18+ were conducted during April 1-10, 2024, with response counts ranging between 503-1,381.
Article
| Aug 7, 2024
Metaverse market set for rapid growth through 2028, despite setbacks. The increased sophistication of games will attract more brand dollars. US game ad revenues growth slows. US In-Game Ad Revenues Forecast 2024 (EMARKETER subscription required). Note: Data was provided to EMARKETER by Collage Group.
Article
| Aug 5, 2024
In part one of this two-part podcast episode, we discuss some predictions for 2024 that are too specific to be 100% certain about but could still come true, including: which subscription video-on-demand (SVOD) platform Apple will likely buy, where metaverse playgrounds will spring up, and what the ruling between Google and the US Department of Justice will be. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.
Audio
| Dec 11, 2023
Continued investment in AI and metaverse technologies demonstrates the company’s commitment to long-term growth and innovation. Meta's focus on AI development, including the release of the Llama 3.1 model, positions it as a strong competitor in the AI race against companies like OpenAI and Google.
Article
| Aug 1, 2024
The metaverse is expected to be a major disruptor across industries, but it's still early days for the emerging realm. In this report, we look at how different markets are embarking on their own metaverse business models.
Report
| Apr 19, 2022
Brand interest in video games is rising, especially with the buzz around the metaverse. This report will look at the different ways developers monetize video games, and which of those methods are the most useful for marketers.
Report
| Jun 10, 2022
Amid global economic gloom, Asia-Pacific remains a region of digital opportunities in 2023, highlighted by the increasing momentum of the metaverse in China, surging retail sales in India, and burgeoning livestream commerce in Indonesia.
Report
| Jan 11, 2023
Report
| Oct 14, 2022
Neobank and Big Tech competition, rising mobile adoption, and new touchpoints like the metaverse are pushing banks to rethink their branch footprints. They must react to evolving consumer banking preferences so they can future-proof their branches.
Report
| Apr 14, 2022
Is now really the time for that metaverse campaign? Playboy and the Care Bears seem to think so, economic outlook be darned.
Article
| Jul 12, 2022
Meta thinks users need stepping stones to the metaverse: Its Crayta announcement suggests many consumers need to be pushed along the “immersion continuum.”
Article
| Jun 9, 2022
Article
| Jun 7, 2022
At the moment, Meta appears to be using the space to advertise its other features, namely games on its metaverse platform Horizon Worlds. The search for more ad space: The new ads in Stories are part of a broader effort from Meta to expand ad formats and available space on Instagram.
Article
| Jun 13, 2024
Seeing is believing: Our quick explainer video gives you insight into what the metaverse is all about.
Article
| May 23, 2022
Article
| Dec 1, 2022