As the share of US ecommerce sales on marketplaces continues to expand, our latest survey examines consumer buying habits and expectations across leading platforms.
Report
| Jun 27, 2024
Retail sales via online marketplaces are growing faster than overall ecommerce. As competition in the sector rises, brands and retailers must navigate the challenges of an increasingly complex landscape.
Report
| Jul 24, 2024
On today's podcast episode, we discuss why many retailers are choosing now to launch peer-to-peer marketplaces, why consumers might choose IKEA’s resale platform versus the already established players like Facebook Marketplace and eBay, and what they need to be successful. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and Sarah Marzano.
Audio
| Sep 11, 2024
Major retailers like IKEA, Walmart, and ThredUp are launching peer-to-peer resale marketplaces, aiming to capture a slice of the booming secondhand market. This trend comes as US marketplace ecommerce sales are projected to surpass $500 billion next year, according to our forecast.
Article
| Sep 13, 2024
Walmart enhanced its online marketplace with new capabilities and seller solutions, the retailer announced at its annual Walmart Marketplace Seller Summit this week. Updates include the addition of premium beauty products, expanded fulfillment services, and revamped seller solutions.
Article
| Aug 28, 2024
Both retailers used generative AI to improve employee productivity in Q2—Walmart leveraged the tech to improve its product catalog and Target used it to enhance in-store employee tools. Target’s curbside pickup service helped it grow digital comparable sales 8.7% YoY, while Walmart’s marketplace and sales of GLP-1 drugs contributed to its 4.2% comp sales growth YoY.
Article
| Aug 27, 2024
ThredUp tests peer-to-peer marketplace model as losses pile up: The resale platform is in need of a reset as it struggles to navigate an uncertain economic environment.
Article
| Aug 20, 2024
Ikea’s business model evolves: In addition to experimenting with new store formats in new locations and bolstering its online presence, the furniture giant tests a peer-to-peer secondhand marketplace.
Article
| Aug 26, 2024
Last week, retail marketplaces Thrive Market and Faire joined the growing number of retail media.
Article
| Sep 16, 2024
Article
| Sep 17, 2024
Fast shipping, the vast selection of products, and high-quality customer service add to consumers’ growing attraction to online retail marketplaces, our analyst Sky Canaves said. “If there are any issues with the order, for example, there’s a trusted intermediary between the buyer and seller, which is why consumers may often feel that they have greater trust in marketplaces,” she said.
Article
| Aug 15, 2024
Forecasts
| Jul 12, 2024
Source: EMARKETER Forecast
Article
| Sep 6, 2024
Young people are on Marketplace and Groups: The challenge for Meta is to direct those users to more monetizable areas of the app.
Article
| Aug 6, 2024
Gen Z shoppers embrace Temu, Shein, and TikTok Shop: 1 in 4 makes a purchase at a Chinese online marketplace at least once a week, as their array of cheap, trendy goods proves impossible for the price-sensitive cohort to resist.
Article
| Aug 30, 2024
Product safety issues could derail Chinese ecommerce platforms’ growth ambitions: Shein and Temu are struggling to keep products with high levels of toxic substances—as well as those hazardous to babies and children—off their marketplaces.
Article
| Aug 16, 2024
Forecasts
| Sep 12, 2024
Source: EMARKETER Forecast
Forecasts
| Jul 12, 2024
Source: EMARKETER Forecast
Forecasts
| Jul 12, 2024
Source: EMARKETER Forecast
Forecasts
| Jul 12, 2024
Source: EMARKETER Forecast
Forecasts
| Jul 12, 2024
Source: EMARKETER Forecast
In 2024, US consumer spending on online marketplaces will reach $468.33 billion, according to our forecast, with a significant portion of ecommerce sales shifting to these platforms.
Article
| Jul 10, 2024
Amazon misses sales expectations as shoppers trade down to cheaper products: The retailer is trying to win over price-conscious customers with more sales events and a soon-to-be-launched budget marketplace.
Article
| Aug 1, 2024
Marketplaces will continue to expand their share of US retail ecommerce as new players with roots in China vie for prominence.
Article
| Jul 2, 2024
Target looks to its online marketplace to drive growth: The retailer’s new partnership with Shopify could expand its selection online and in stores, while also boosting its retail media business.
Article
| Jun 24, 2024