On today's episode, we discuss how recent YouTube TV price hikes will affect subscriptions, whether streaming TV actually costs less than cable, and if a sports streaming hub is a viable product. "In Other News," we talk about what Roblox's new ad rules will do to the metaverse and why Walmart+, Walmart's membership program, is resonating with high-income shoppers. Tune in to the discussion with our analyst Daniel Konstantinovic.
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| Mar 31, 2023
On today's episode, in our "Retail Me This, Retail Me That" segment, we invent a new sport called the "National Retailers League," where we look at how retailers stack up against each other across different areas. Then, we examine the battle between the top 15 retailers for online dollars and hand out some awards based on fulfillment experience, the best mobile app, and internet innovation. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Blake Droesch.
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| May 23, 2023
Super Bowl LVIII is less than two weeks away. Not every ad has been announced, but we’ve kept watch on the teasers. This year’s Super Bowl will be defined by a potential Taylor Swift appearance, possible Paramount+ complications, and some big swings from brands. Ahead of the Kansas City Chiefs and the San Francisco 49ers’ big night, here are five trends we’re watching.
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| Jan 30, 2024
Has ever the second most popular sport. Marcus Johnson (35:38):. The second best we've got. Yeah, I think you'll find it is Blake well spotted Korean. You're not cricket. Blake Droesch (35:43):. Personally. And it's also maybe this up there in terms of being the most popular sports in the world. Yep. Marcus Johnson (35:52):. Yeah. Thanks India. Karina Cricket. Carina Perkins (35:58):. Not really.
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| Jun 7, 2024
The sports rights spending of subscription OTT services will increase by more than $3 billion this year to reach $8.5 billion worldwide, according to Ampere Analysis. Their monthly viewership will also grow, per our forecast, surpassing 2 billion for the first time in 2023.
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| Mar 8, 2023
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| May 12, 2022
And Ross has written about this too, how sports functions is a really important part of the media mix, I think for advertisers because that's probably the only place where you're going to get something akin to linear TV's, historical reach. And so you're seeing all these streaming properties bidding up on sports rights.
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| May 17, 2024
And the sports stadiums are, I think because the technology continues to struggle with essentially receipt problems is going to run into major consumer blow back because the last thing you want is to be charged twice for an outrageously expensive beer or cheeseburger in a sports stadium. And so-. Stephanie Taglianetti:. Or a sweatshirt. Max Willens:. That's exactly right.
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| Sep 13, 2024
And the remainder is mostly made up of videos on news and sports websites, esports services like Twitch, YouTube alternatives like Vimeo, and adult content (pornography). Total time with digital video far exceeds TV time. TV may endure as the single largest category for a while longer, but all digital options combined far exceed TV’s reach.
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| Mar 21, 2024
Eurovision is one of the world’s few non-sporting events that unites millions of people. Brands can incorporate popular artists’ songs into marketing collateral to deliver authentic experiences, build awareness, and drive sales all at the same time. Enlist singers as influencers and brand ambassadors beyond the competition.
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| May 11, 2023
Livestream platforms like TalkShopLive can also help brands take advantage of live events like concerts or sporting events. Kate Hudson recently hosted a shoppable concert on TalkShopLive with Rolling Stone to promote her debut album “Glorious.”.
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| May 23, 2024
So ads served, Sara says, in a sports bar during a Detroit Lions football game might feature great Lakes tourism, where a local car dealership's ads served in a gas station pump on summer nights might feature a cold energy drink on sale in the convenience store bars. And venues also can run their own TV commercials on this format as well, so a lot of potential there. (09:41):.
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| Sep 3, 2024
The company has put other tentpoles in place for its ads business: Earlier this year, Netflix signed a $5 billion deal to become the new home for World Wrestling Entertainment (WWE) for the next five-to-10 years, putting a valuable sports rights contract in Netflix’s arsenal.
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| Apr 29, 2024
Depop’s trend report noted Barbiecore, Y2K, and sports apparel as three of 2023’s biggest trends. Primarily men and consumers ages 34 and younger have participated in livestream shopping. However, interest is picking up among those ages 35 to 54, according to our ecommerce survey. Influences on digital shopping include reviews, delivery times, and social media.
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| Jan 31, 2024
And a huge driver of this is just how much they're spending on acquiring the rights to show people more entertainment and more content, expanding their reach into sports and entertainment to boost their advertising.
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| Aug 15, 2024
Events like sports and concerts offer OOH opportunities for brands. Billboards like the ones seen during the Coachella Valley Music and Arts Festival take advantage of places where dwell time may be high due to traffic or public transit use and of people taking pictures to post on social media. They also allow advertisers to align themselves with events that fit brand identity.
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| May 1, 2024
So it seems like maybe some other streaming services are saying, "Hey, why can't we also create an event around sports and use that as a hook to pull people into our streaming platform?". Daniel Konstantinovic:. Yeah, I mean Netflix notably until recently lacked a major sports rights deal.
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| Apr 25, 2024
Footwear includes boots, sandals, shoes, slippers, and sneakers of all materials; it excludes specialty sports footwear (e.g., bowling shoes, golf shoes, cleats). Accessories includes all accessories for personal adornment, such as belts, costume jewelry, fine jewelry, handbags, hats, nonprescription sunglasses, scarves, and watches; it excludes footwear.
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| Mar 13, 2024
Amazon sells ads for live sports that appear on Prime Video, and ad-supported Freevee content is also available within the Prime Video app. Grasping where new inventory is and isn’t being unlocked will be important for media planners. Some Prime Video viewing will remain ad-free.
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| Dec 18, 2023
Mitchell-Wolf notes that YouTube’s revenue rise of more than 20% amounts to its most robust growth in two years, thanks to strategic investments in live sports broadcasting, stringent actions against ad blockers, and enhancements in the monetization of its Shorts feature.
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| Apr 26, 2024
Commercials appear during live sports shown on Apple TV+, but the sports leagues sell that advertising themselves. In February 2023, The Information reported that Apple hired an executive focused on building an ads business for Apple TV+. In March 2024, Business Insider reported that Apple poached an advertising executive from NBCUniversal.
Article
| Apr 15, 2024
Not to be outdone, Walmart Connect inked a deal with NBCUniversal to support retail media-powered ads within live sports. This came after several successful connected TV and digital partnerships, including with Roku and TikTok, as well as data integration with its Walmart+ partner Paramount+.
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| Dec 14, 2023
Although AppleTV+ serves ads during live sports, it is the only major streaming service without an ad-supported tier. Use this chart:. Guide your connected TV (CTV) ad strategy. Assess CTV ad inventory by provider. More like this:. 5 charts to help marketers evaluate Amazon Prime Video ads. More than half of US video subscription revenues will go to streaming services next year.
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| Apr 16, 2024
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| Feb 15, 2024
Source: Stream Hatchet
But with so much demand drained out of the platform, those seeking value might consider giving it a look, especially advertisers looking for news and sports junkies. Insider Intelligence | eMarketer research is based on the idea that multiple sources and a variety of perspectives lead to better analysis.
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| Jan 12, 2024