Chart of the Day: Video’s view from the top. Methodology: Data is from a February 2023 Ipsos survey as cited in company blog. 1,109 US adults ages 18+ were surveyed online during February 14-15, 2023 as part of Ipsos' ongoing Coronavirus Consumer Tracker. The sample was targeted to be representative of the national population, based on the US Census Bureau's 2019 American Community Survey.

This year, 64% of consumers worldwide—or as many as 1.70 billion digital buyers of the 2.65 billion we forecast—will regularly buy directly from a brand, up 15 percentage points from 2019.

US adults spend 2 hours and 15 minutes (2:15) per day with CTV, an 8.3% increase YoY. But CTV is under indexing when it comes to advertiser spend, primarily due to a shortage of inventory and because what is available is expensive, said our analyst Yoram Wurmser.

Leading Sustainability Features. Products that are free of harmful or synthetic materials top the list of important sustainability features, with close to one-quarter of respondents calling it “extremely important.” This trait stood out, ranking at least five percentage points higher than any other feature. Overall, the 15 features scored remarkably close to one another in importance.

Methodology: Data is from the April 2024 Interactive Advertising Bureau (IAB) "2024 Digital Video Ad Spend & Strategy Report" in conjunction with Advertiser Perceptions and Guideline. 364 US agency and marketing professionals were surveyed online by Advertiser Perceptions during February 15-March 1, 2024.

Key stat: 87% of US browsers could become cookieless long term, according to our analysis of StatCounter data. Beyond the chart:. Less than 1 in 5 (17%) US consumers say they always accept third-party cookies when given the choice, per a July 2024 EMARKETER survey.

It pivoted its commerce strategy, and converted all videos under 15 minutes long to Reels. Snap is in a tough spot. The company reported disappointing Q2 earnings, subsequently laid off 20% of its employees, and saw several key executives depart, including former chief business officer Jeremi Gorman. Many of Snap’s Q3 moves are intended to garner more engagement.

Key Question: How can mobile P2P providers in Canada drive consumer usage in the coming years? KEY STAT: P2P mobile payment providers have ample room to grow in Canada: Two-thirds of the population are still nonusers. But it will be slow going, with YoY growth expected to slow from 4.5% in 2023 to 1.9% in 2027. Executive Summary.

Key Question: How is information acquired online affecting consumers’ healthcare decisions? Key Stat: More than half (54%) of US consumers have self-diagnosed a medical condition based on information obtained online. Search engines and medical information websites are most commonly used to arrive at those self-diagnoses. Executive Summary.

So it used to be about 15 to 20,000 miles away, and today it's closer to 240,000 miles away. So 10 times further away. (05:00):. You're probably wondering what happens when the Moon moves away from the Earth. It's not great.

Fifteen percent said they’ve invested in a venture capital fund in 2021-2022 that backed fintechs, and only 1% actually acquired a tech firm in the same time. Sixteen percent of respondents said they could possibly acquire a fintech firm in 2023. The big takeaway: The survey findings largely align with the trends we covered in 2022.

The US isn’t the only country with serious talks of TikTok bans. Japan, the UK, Germany, and France are all countries with over 15 million TikTok users each that could be left with a lot of time on their hands if TikTok bans succeed.

Key Question: What are Gen Z’s technology and media preferences in 2024? Key Stat: In 2024, 87.9% and 96.0% of Gen Zers will watch digital video or use social media, respectively. Executive Summary. Gen Zers are in a state of transition. Slightly over a third of Gen Zers are under 18, so the generation varies in its degree of independence.

Key stat: The younger the consumer, the more likely they are to accept cookies if asked. More than half (57.6%) of US Gen Z consumers say they “often” or “always” accept cookie notifications, compared with 53.4% of millennials, 46.8% of gen X, and 36.0% of boomers, per a July 2024 EMARKETER survey.

We expect Amazon’s US ecommerce sales to total $427.70 billion this year—far exceeding the combined $303.69 billion in online sales from the next 15 major US ecommerce players we track. The overall landscape will remain largely unchanged through 2024. Major online retailers face a reckoning. Amazon will stay on top despite a slight contraction from its peak market share.

That’s a far cry from the growth gaps that prevailed throughout the 2010s, which ranged from about 15 to 20 percentage points. Click here to view our full forecast for physical retail sales worldwide. In most of the countries we track, physical retail still accounts for more than 90% of retail sales.

The 2023 holiday shopping season’s top performers will come from the categories aligned with current growth trends. And the brands that outperform their categories will do so by delivering the products shoppers want.

Trendspotting: Increasing participation in clinical trials will be key considering the low numbers of people that participate and the lack of diversity in trials. Only 3% of US physicians and patients participate in clinical trial research altogether, per the FDA.

Barclays kicks off the UK earnings season on February 15, followed by NatWest on February 17. Lloyds and HSBC close out the round on February 21. This article originally appeared in Insider Intelligence’s Banking Innovation Briefing—a daily recap of top stories reshaping the banking industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client?

Ad breaks are 4 to 5 minutes per hour of content, with ads running 15 to 30 seconds. That’s good news for viewers, who are more likely to consider ads unreasonable as they get longer, according to Hub Research. Consumers think higher of the leading subscription service ad loads than of on-demand or live TV.

Key Question: How much are holiday retail and ecommerce sales expected to grow, and which categories and retailers will benefit the most? KEY STAT: US holiday ecommerce sales will return to double-digit growth this year at 11.3% YoY, as growth rates for all retail channels return to a state of pre-pandemic normalcy. Executive Summary.

Insider Intelligence | eMarketer surveyed 1,455 customers in the US between May 15 and May 22, 2023, to identify digital grocery shoppers’ characteristics and their online grocery shopping behaviors and preferences.

Holiday retail sales will grow by approximately 4.5% in 2023, a slight increase from the previous year’s 3.9% growth, according to our June forecast. While this growth may not seem significant, it would represent the sixth-fastest growth rate in holiday sales in the past 15 years, according to our forecast.

Wise forged 15 partnerships in 2022, and tie-ins with FIs like IndusInd Bank can help it sustain growth abroad quicker than through organic means. This article originally appeared in Insider Intelligence's Payments Innovation Briefing—a daily recap of top stories reshaping the payments industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client?