Article
| Sep 12, 2024
Deloitte expects holiday sales to grow 2.3% to 3.3% this year: That’s well short of our forecast, which projects 4.8% growth. Both reflect the complicated environment ahead.
Article
| Sep 12, 2024
Microsoft, Oracle, and others are expanding data centers to meet AI demand, despite concerns over delayed profits.
Article
| Sep 12, 2024
Article
| Sep 12, 2024
Kroger benefited from shoppers’ deal-seeking behaviors in Q2: Despite a difficult operating environment, the grocer won over consumers with lower prices and expanded private label selections.
Article
| Sep 12, 2024
Microsoft layoffs emphasize gaming’s biggest challenges: High production costs and a saturated market mean the industry has to change.
Article
| Sep 12, 2024
Streaming services struggle with ad delays and slates: Latency and unfilled ad slots frustrate viewers and impact the performance of streaming ads, decreasing brand recall and program enjoyment.
Article
| Sep 12, 2024
Charter Spectrum will offer Max to its customers: A carriage deal with Waner Bros. Discovery continues the trend of streamers winning out in pay TV negotiations.
Article
| Sep 12, 2024
Their “boring” marketing tactics may be working—which means they should keep using them.
Article
| Sep 12, 2024
Chart
| Sep 12, 2024
Source: Comscore Inc.
In seven charts, this report tells the story of some of the most critical trends that digital leaders need to know about in 2024 and beyond.
Report
| Sep 11, 2024
Article
| Sep 11, 2024
With no protections in place, users are vulnerable to widespread data harvesting, highlighting the need for stricter privacy laws.
Article
| Sep 11, 2024
On today's podcast episode, we discuss why many retailers are choosing now to launch peer-to-peer marketplaces, why consumers might choose IKEA’s resale platform versus the already established players like Facebook Marketplace and eBay, and what they need to be successful. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and Sarah Marzano.
Audio
| Sep 11, 2024
Meta’s digital ad revenue growth has exceeded that of Pinterest and Snap for the fourth consecutive quarter in Q2 2024, according to the company’s earnings.
Article
| Sep 11, 2024
Three in four consumers are concerned about fake reviews, according to January 2023 data from Bazaarvoice. Amazon and other retailer websites have a fake reviews problem, and it’s driving consumers—Gen Zers in particular—to seek information about products on social media sites like TikTok and Reddit.
Article
| Sep 11, 2024
Ad spend continues to grow faster than the GDP, fueled in no small part by connected TV (CTV), retail media, social media, and search.
Article
| Sep 11, 2024
The Surgeon General’s plan to protect kids, backed by state attorneys general, could change how platforms and advertisers engage users.
Article
| Sep 11, 2024
OpenAI bets on smarter but slower answers to outpace its rivals in the crowded AI market
Article
| Sep 11, 2024
McDonald’s, Starbucks refocus on core strengths: McDonald’s added kiosks for faster service, and Starbucks enhanced its stores’ ambiance to encourage longer customer visits.
Article
| Sep 11, 2024
Accused of undercutting web traffic and ad revenue, the feature faces antitrust scrutiny in an already heated legal climate.
Article
| Sep 11, 2024
Marketer and consumer priorities don’t align: An iHeartMedia report shows that marketers live in a vastly different world than their target audiences.
Article
| Sep 11, 2024
Paramount expands shoppable TV capabilities with Shopsense AI partnership: The two companies team up to enable viewers to shop the MTV VMAs, with plans to install similar features in other Paramount content in the coming months.
Article
| Sep 11, 2024
Amazon wins significant brand attention for Thursday Night Football: A few years into its rights deal, the company persuades advertisers to hop aboard.
Article
| Sep 11, 2024
Walmart wants in on CTV ad innovation: The retailer is partnering with Fubo as the inaugural partner of a new takeover ad format.
Article
| Sep 11, 2024