Advertisers embrace AI in content strategies: AI is becoming essential in advertising, with 57% of advertisers using it for investment decisions and nearly 70% open to AI-generated content.
Article
| Sep 13, 2024
In response to the CrowdStrike breach, Microsoft limits access to its Windows kernel, but vendors worry the new rules may stifle competition.
Article
| Sep 13, 2024
Most healthcare AI startups want to sell their solutions to health systems: But these tech companies struggle to demonstrate their value prop to potential healthcare provider buyers.
Article
| Sep 13, 2024
Forecasts
| Sep 12, 2024
Source: EMARKETER Forecast
Forecasts
| Sep 12, 2024
Source: EMARKETER Forecast
We spoke with four CMOs on their approaches to data management, communication, and fostering a culture of innovation to maximize marketing effectiveness.
Report
| Sep 12, 2024
The creator economy, plus CTV and commerce media more recently, have made affiliate marketing more visible among marketers.
Report
| Sep 12, 2024
Users can now add their US passports and more transit cards to their wallets, and Google is getting more companies to accept these passes
Article
| Sep 12, 2024
The collaboration aims to stop harmful posts from spreading across platforms and protect against legal risks.
Article
| Sep 12, 2024
Inclusive brands, exclusive growth: Beauty companies that champion inclusion unlock new customer segments and drive higher sales, a Circana and SeeMee Index study shows.
Article
| Sep 12, 2024
On today's podcast episode, we discuss the travel stats that sum up how the year has gone, if a full recovery is even on the cards, and what’s next for budget airlines. Tune in to the discussion with host Marcus Johnson, forecasting writer Ethan Cramer-Flood, and forecasting analyst Zach Goldner.
Audio
| Sep 12, 2024
Forecasts
| Sep 12, 2024
Source: EMARKETER Forecast
Conference panelists discussed changes in the maturing industry as it ripples across the payments space
Article
| Sep 12, 2024
A look at the psychology behind payments: A Mastercard-sponsored study took a behavioral science approach to understanding the reasons—conscious and unconscious—that influence consumer payment choices and help payment providers guide their behaviors.
Article
| Sep 12, 2024
Gen Z (55%) and millennials (62%) have made more travel purchases on their smartphones, compared with their older Gen X (44%) and baby boomer (28%) counterparts, according to March 2024 data by Hopper.
Article
| Sep 12, 2024
“If you’re a marketer looking to reach Gen Z, you need to be everywhere,” our analyst Blake Droesch said. Although Gen Z is known to spend a significant amount of time on social media, tapped into newer buying behavior such as social commerce, they also rely on physical stores. Here are three ways Gen Z’s path to purchase stands out.
Article
| Sep 12, 2024
Marketers project Q4 revenue gains: Sales to outpace ad spend growth, driven by focus on more efficient spending strategies.
Article
| Sep 12, 2024
Consumers may be concerned about the economy, but the outlook is good for ad spend in the final months of 2024. The share of advertisers concerned about a slowing US economy dropped 11 percentage points (from 49% to 38%) between November 2023 and August 2024, according to the Interactive Advertising Bureau (IAB). Retail media’s popularity, an influx of value-based messaging, high political ad spend, and connected TV (CTV) monetization will boost the ad industry the rest of 2024.
Article
| Sep 12, 2024
FDA warns AbbVie for misleading TV ad ft. Serena Williams: Pharma marketers—particularly those who work with celebrities—ought to pay close attention to the regulator’s assertions.
Article
| Sep 12, 2024
Noom gets into compounded GLP-1s with a taper-off guarantee: It’s building a weight loss program around the idea that patients will eventually want to stop taking the medications. We explore the pros and cons.
Article
| Sep 12, 2024
Senate ramps up social media regulation for teens: Two landmark bills that require more protections for minors will move to the House.
Article
| Sep 12, 2024
General Mills sharpens its focus on high-margin core brands: The company agreed to sell its North American yogurt business, which includes the Yoplait brand, for $2.1 billion.
Article
| Sep 12, 2024
A $1.5 billion valuation could intensify pressure to meet investor demands, raising concerns about its balance between AI safety and profitability.
Article
| Sep 12, 2024
Article
| Sep 12, 2024
Deloitte expects holiday sales to grow 2.3% to 3.3% this year: That’s well short of our forecast, which projects 4.8% growth. Both reflect the complicated environment ahead.
Article
| Sep 12, 2024