Search, social, and customer ratings and reviews are the most influential channels for driving foot traffic and sales, according to SOCi’s Local Visibility Index 2024.
Article
| Sep 18, 2024
While the fine is overturned, the EU’s scrutiny of Google’s practices remains, with further legal battles ahead that could reshape its ad business.
Article
| Sep 18, 2024
Advertisers prioritize news integrity: Supporting quality journalism now ranks third among corporate values influencing marketing strategies, marking a significant shift.
Article
| Sep 18, 2024
The bills defend actors’ rights and require clear labeling of AI-altered election ads as deepfakes become a growing concern.
Article
| Sep 18, 2024
Innovations like streaming, AI tools, and autonomous tech are fueling demand, but spectrum limitations threaten future network capacity.
Article
| Sep 18, 2024
The ambitious project aims to supercharge data centers, but the looming energy impact raises sustainability concerns.
Article
| Sep 18, 2024
The US economy is approaching the fabled soft landing: The Fed’s decision to cut rates by a half point should boost consumer sentiment and begin the process of unfreezing the housing market.
Article
| Sep 18, 2024
Lionsgate breaks down the doors of AI in Hollywood: The studio will feed its films into an AI model in a partnership with Runway.
Article
| Sep 18, 2024
Entertainment’s multibillion-dollar Hispanic market opportunity: The group’s underrepresentation in TV and films opens a major avenue for engagement and financial growth.
Article
| Sep 18, 2024
Pure-play advertising fuels US ad growth: Recurring events like the Olympics drive spending, but the market is steadily expanding even without them.
Article
| Sep 18, 2024
69% of US agency and marketing decision-makers measure the success of retail media campaigns through return on ad spend (ROAS) or incremental ROAS, according to July 2024 data by Quartile and NewtonX.
Article
| Sep 18, 2024
On today's podcast episode, we discuss what people get wrong about Gen Z’s path-to-purchase, their relationship with stores, and how they differ from millennials. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Blake Droesch and Paola Flores-Marquez.
Audio
| Sep 18, 2024
Livestream shopping gains steam in the US: Twenty-four percent of US consumers have participated in a livestream shopping event, up from 16% last year, which is why Shein and Zara are investing in the channel.
Article
| Sep 18, 2024
GenAI search could have a transformative impact on the shopping journey. To satisfy customers and stay competitive, retailers should focus on two essential innovations.
Report
| Sep 17, 2024
New privacy features include parental control, content filtering, and restricted messaging to protect minors and address growing concerns.
Article
| Sep 17, 2024
Glitchy digital experiences—“digital friction”—send many frustrated customers in search of a new bank. We explore ways to avoid this problem.
Article
| Sep 17, 2024
Article
| Sep 17, 2024
The family-led project was light on details, but the debut could signal friendlier crypto regulation if he’s elected
Article
| Sep 17, 2024
The issuer wants concessions from Apple to protect it from some of the issues Goldman Sachs has dealt with
Article
| Sep 17, 2024
MrBeast, Logan Paul, and KSI look to grab a share of the school lunch market: They’re integrating Prime Hydration and Feastables chocolate bars into a “better-for-you” Lunchables-like product called Lunchly.
Article
| Sep 17, 2024
Amazon isn’t wasting time launching its holiday push: The retail giant will host its Big Deal Days on October 8 and 9, while other retailers are similarly looking to drive sales earlier than ever before.
Article
| Sep 17, 2024
Commerce video ads drive sales growth: 70% of advertisers use the format, says IAB report, but consumers find the ads too short.
Article
| Sep 17, 2024
US streamers will see $66.23 billion in OTT subscription revenues this year, per our December 2023 forecast. Most of that money will come from the biggest players—Netflix, Disney+, Hulu, YouTube, and Paramount+—but over a third ($22.91 billion) will come from other streamers. This potential subscription and ad revenue are why brands like Chick-fil-A and the Dallas Stars NHL team are launching their own streaming services. Here are the driving forces behind the growth of these niche platforms.
Article
| Sep 17, 2024
On today's podcast episode, we discuss the social media platform that actually gets the most attention from Gen Z, why millennials are losing their native social app, the one boomers are adding to their smartphones the fastest, and more. Tune in to the discussion with host Marcus Johnson and our analyst Paola Flores-Marquez.
Audio
| Sep 17, 2024
Article
| Sep 17, 2024